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Revenue Science Strengthens New York Sales and Marketing Force with Four New Hires.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, today announced the addition of four new members to its outstanding New York sales team to help the company increase its position as the world's leader in behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. .

Scott Travis Scott Travis (born September 6, 1961, Norfolk, Virginia, U.S.) is the drummer for legendary British heavy metal band Judas Priest and Racer X. An aspiring young drummer, Travis moved to California in the early 1980s and played in various local bands, such as Hawk, and later on  and Matt Spengler join the Revenue Science sales team as sales managers sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
, bringing with them tremendous amounts of experience working with major brand advertisers. They will be responsible for selling advertising to agencies and clients on the east coast. Travis's previous experience includes positions at XM Satellite Radio where he was a senior account manager and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , where he was a sales director. Spengler previously held the director of sales position at Interpolls and was an account director at AOL.

James McWilliams, account manager, will manage east coast advertiser ad·ver·tise  
v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es

v.tr.
1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase
 campaigns. He most recently worked at XM Satellite Radio, where he was responsible for managing over $5 million in account revenue.

Elissa Reiling, marketing manager, will be responsible for all channel marketing and external communication, as well as communicating why behavioral targeting is beneficial to Revenue Science's key audiences. She will also play a significant role in developing and producing co-marketing opportunities with the company's publisher clients.

She joined Revenue Science from ABC Television ABC Television may refer to:
  • American Broadcasting Company, United States
  • Asahi Broadcasting Corporation, Japan
  • Associated British Corporation (1956-1968), United Kingdom
  • Associated Broadcasting Company, Philippines
, where she was an editor in the Broadcast Standards and Practices department guiding national advertising campaigns through the network's clearance process. Her responsibilities included managing several commercial campaigns for the Super Bowl broadcast. Reiling also spent several years as part of Microsoft's communications and marketing team.

"We are working with advertisers and agencies to take behavioral targeting to the next level by strategically creating the most dynamic opportunities to provide the best results for advertisers," said Dan Hurwitz, director of sales, east, for Revenue Science. "We're able to achieve this because of the solid, efficient team we have put together. The fact that these professionals are able to communicate effectively with major advertisers, agencies, and publishers is just another aspect of Revenue Science that makes us the world leader in behavioral targeting."

About Revenue Science, Inc.

Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages more than 1 billion behaviors a day with access to over 100 million unique internet users Internet user ninternauta m/f

Internet user Internet ninternaute m/f 
, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, ESPN.com, Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, Wall Street Journal Digital, and WashingtonPost.Newsweek Interactive WashingtonPost.Newsweek Interactive is the online subsidiary of the Washington Post Company, headquartered in Arlington, Virginia, United States. WPNI operates washingtonpost.com, the website of the Washington Post. It also operates the Web sites Newsweek. , Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.
COPYRIGHT 2007 Business Wire
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Publication:Business Wire
Date:Oct 9, 2007
Words:462
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