Revenue Science Reaches 1 Billion Behaviors Per Day, Delivering Unmatched Precision for Behavioral Targeting.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Revenue Science, the leader in behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. for brand and direct response advertising, announced today that it now manages over 1 billion online behaviors per day, enabling the company to create the most precise, privacy-protected targeted audience segments available, and deliver them to advertisers across more than 35 billion impressions each month. The dramatic increase in the number of behaviors Revenue Science manages has allowed thousands of Fortune 500 brand and direct response advertisers to meet specific campaign goals and increase the return on their marketing dollars. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a September 2006 report by Susquehanna Financial Group (SFG SFG StanCorp Financial Group SFG San Francisco Giants (baseball team) SFG Special Forces Group SFG Sum Frequency Generation SFG Square Foot Gardening SFG Symmetrical Field Geometry (JBL speaker technology) ), behavioral targeting's influence continues to grow as a "game-changing" factor in the growth of online advertising and the ability of marketers to use online ad dollars effectively. SFG predicts 32 percent annual growth in behavioral targeting, reaching $5 billion in 2011. Achieving this growth will require more behavioral data for fast, flexible creation of well-defined, highly-targeted audience segments. "As the adoption of behavioral targeting has grown, so have marketers' demands on the discipline, making the volume of behaviors critical to success," said Jeff Hirsch, Senior Vice President and General Manager, Behavioral Targeting Network. "We pride ourselves on our ability to apply our knowledge and capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the value of this data in the audiences we deliver." "Managing over one billion behaviors a day is an amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. milestone but it in no way alleviates our desire to integrate even more behaviors," added Hirsch. "It's the most proven, measurable way to strengthen audience relevance so advertisers can reach the right people at the right time." About Revenue Science, Inc. Revenue Science is the leader in behavioral targeting for brand and direct response advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviorally targeted solutions to the world's top brand advertisers and premium media properties. With clients like The Wall Street Journal Online at WSJ WSJ Wall Street Journal WSJ Wisconsin State Journal (Madison, WI) WSJ Web Services Journal WSJ Winston-Salem Journal (North Carolina) WSJ Wagle Street Journal (Kathmandu, Nepal blog) .com, ESPN.com, KelleyBlueBook.com, The Guardian.co.uk, Maxim.com, Reuters.com, Univison.com, and WashingtonPost.Newsweek Interactive WashingtonPost.Newsweek Interactive is the online subsidiary of the Washington Post Company, headquartered in Arlington, Virginia, United States. WPNI operates washingtonpost.com, the website of the Washington Post. It also operates the Web sites Newsweek. , Revenue Science serves more behaviorally targeted ads than any other company. For more information, visit www.revenuescience.com. |
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