Return on equity. (Editor's Note).The outstanding corporate givers in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. don't just give anymore. From reforming education to building virtual bridges between museums, the LATIN TRADE Latin Trade is a monthly magazine covering global business in Latin America and the Caribbean. Similar to Forbes and Fortune Magazine in coverage, the magazine was founded in 1993 and now publishes 87,000 copies 1 each month in Spanish, Portuguese, and English. Most Admired Companies are dedicating resources to designing, implementing and running projects throughout Latin America. Corporate social responsibility is catching on right when the region needs it the most. Populism populism Political program or movement that champions the common person, usually by favourable contrast with an elite. Populism usually combines elements of the left and right, opposing large business and financial interests but also frequently being hostile to established is back. Politicians are getting elected on promises to bolster This article is about the pillow called a bolster. For other meanings of the word "bolster", see bolster (disambiguation). A bolster (etymology: Middle English, derived from Old English, and before that the Germanic word bulgstraz the sagging sag v. sagged, sag·ging, sags v.intr. 1. To sink, droop, or settle from pressure or weight. 2. fortunes of millions left in a lurch Lurch Addams’s zombielike, extremely tall butler. [TV: “The Addams Family” in Terrace, I, 29] See : Butler by public budget cuts. If companies don't fill the breach-and maybe even if they do--you can bet your bottom-dollar that business will be hit up for the funds to pay for even more public programs. Most companies in Latin America have been giving back in their countries for decades through charity and, of course, taxes. Purchasing an untroubled conscience with donations to a down-and-out community remains a much easier route than contributing time to cure social ills. Yet, some companies now promote hands-on participation to make sure every peso is effectively put to work. They do so because they know it will help people in the region, improve government relations and provide employees with a source of corporate pride. That's a true return on equity. Mike Zellner mzellner@latintrade-inc.com P.S. Find about the "grow, grow, grow,, strategy at America Movil, Mexican billionaire Carlos Slim's wireless venture. (page 34). P.P.S. Chilean airline LanChile soars above struggling carriers, building cargo and passenger operations across Latin America. Find out why it flies so high in our aviation report (page 38). |
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