Return of Banzai! Third Series By NDS And E4/ Channel 4.

Business Editors

LONDON--(BUSINESS WIRE)--March 26, 2003

Highlights:

-- Banzai returns for a third series using NDS Value@TV-TM- interactive technology.

-- Series three builds on the success of series one and two.

-- New games to test the player.

-- NDS and Channel 4 implement pay per play game format.

Banzai is back by popular demand at 10.30pm on E4 on March 27th. The cult interactive betting program returns for a third series on E4 powered by NDS's Value@TV-TM interactive technology. Continuing its play-along format, viewers are enticed to "Place your bets now" on comical sketches, with celebrities making regular appearances. Building on previous interactivity in series one and two, Banzai is enabled by NDS Group plc, a News Corporation company and a leading provider of technology solutions for digital pay-TV.

Banzai - Japanese for "Hooray" allows viewers to interact with the show by placing bets through their remote control to predict outcomes of sketches. Viewers are asked to place their bets after deliberating the on-screen choice of potential outcomes. The outcome of the sketch is then revealed and the viewer is notified if "You Right!" or "You Wrong!" This unique game show has built a loyal fan base on both E4 and Channel 4.

Popular characters like Mr Cheeky Chappy and Lady One Question return for the third series and participate in sketches that include: Which former 'EastEnders' character is eating a sandwich with dog food in? And how big a pile of bricks can celebrity chef and wine connoisseur Keith Floyd build?

"Banzai holds a unique, pioneering position in both our television programming and interactive formats. It was constructed with interactivity in mind, allowing viewers to not only watch but to participate in the sketches," comments Peter Good, Head of Enhanced Television, Channel 4. "We continue to work with NDS on this program because it requires their unmatched experience and expertise."

Made specifically with interactive in mind, Banzai was one of the first successful iTV applications to be seen on digital television. Launched in early 2001 on E4 Banzai has become cult viewing for 18-34 year olds. The new series incorporating pay per play sketches, can be accessed from FourActive, Channel 4 and E4's interactive home.

Rahul Chakkara, Director Interactive TV, NDS commented: "The return of Banzai shows that if done well interactivity can work in programming. It does what interactivity is supposed to do - increase the fun in watching television. NDS's technology is a critical element in the success of Banzai, it allows the interactive content to be synchronized with the broadcast program providing active immediate feedback to the viewer."

About NDS

NDS Group plc (NASDAQ/NASDAQ Europe:NNDS) is a leading supplier of open end-to-end digital pay TV solutions for the secure delivery of entertainment and information to television set-top boxes and IP devices. See http://www.nds.com/ for more information about NDS.

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