Return Path Forms Receiver Advisory Council to Elicit Feedback and Learning from Internet Service Providers on the Frontlines in the Spam Battle.

NEW YORK -- Return Path, the company that runs the internet's most widely used third-party email whitelist and operates email feedback loops for the majority of major ISPs in the U.S., has launched a new Receiver Advisory Council. The Council's first meeting is scheduled for October 29, 2009 in Philadelphia following the conclusion of the Q3 Messaging Anti-Abuse Working Group (MAAWG) conference.

Return Path has coordinated the Council meeting with representatives from Microsoft, AOL, Cox, Time Warner Cable/Road Runner, Comcast, and many other major ISPs to solicit feedback on the work that Return Path is doing to help email receivers distinguish legitimate email from the spam deluge.

Many of the ISPs participating in the first Return Path Receiver Advisory Council already contribute to the Return Path Reputation Network - the largest independent database of email delivery and reputation data available. ISPs that contribute data to the Reputation Network are free to access this aggregated data to learn how their colleagues are identifying legitimate email vs. spam.

"ISPs and system administrators at large enterprises are on the front lines of the email wars every day. Their systems are bombarded with gargantuan amounts of absolute garbage email, and they have to quickly distinguish between legitimate email and spam, and deliver the legitimate email to inboxes," said George Bilbrey, President, co-founder, Return Path. "At Return Path, we've worked hard to create tools and services to help ISPs and enterprise security companies in their battle against spam and phishing. Our new Receiver Advisory Council will give us a chance to hear directly from our partners- what's working for them, what's not, and what email problems do they see in the weeks and months ahead."

In addition to Return Path's work with marketers to help them improve their email deliverability, Return Path works extensively with ISPs in their fight against spam. Return Path champions email standards that allow consumers to receive the email that they want to receive and care about. Return Path's deliverability team employs many veteran anti-spam experts with years of working with ISPs to combat spam.

About Return Path

Founded in 1999, Return Path helps commercial email senders get more email delivered to the inbox. Our tools and services give senders the insight and resources to diagnose and prevent email deliverability and rendering failures by improving and maintaining their email sending reputations. Our Professional Services division then helps our client improve ROI and response by creating consistent and compelling subscriber experiences across the email customer lifecycle. Return Path runs the internet's most widely used third-party whitelist, the Return Path Certification Program. Return Path also invented the Sender Score, an email reputation measure based on data contributed by ISPs and other receivers of large volume email into the Return Path Reputation Network. We offer free access to our Sender Score to any sender, receiver or consumer of email at our reputation portal: http://www.senderscore.org Information about Return Path can be found at http://www.returnpath.net.