Return Path Acquires NetCreations.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Adding Top-Tier E-Mail Acquisition, List Management and Market Research Services to Return Path's E-mail Performance Suite Creates Unrivaled E-mail Services See Internet e-mail service. Powerhouse Return Path, Inc., the premier e-mail performance management company, announces today that it has acquired NetCreations, Inc., the leading provider of permission-based e-mail acquisition and sampling services, from Consodata Group Limited, a unit of Seat P.G., one of the world's leading multi-platform directory companies. Terms of the deal are not being disclosed. The merger creates a company that will serve 1,500 top U.S. marketers as clients, has 500 top web sites and ISPs as data partners, 650 channel partners, and a registered user base of 41 million active consumers that grows by nearly 50,000 per day. NetCreations will become a division of Return Path, led by President Michael Mayor and the current NetCreations team. Mayor will also join Return Path's Board of Directors. "Because of its high permission standards, NetCreations has long been a highly-regarded leader in e-mail acquisition and technology," said Return Path CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Matt Blumberg. "Joining forces combines the gold standard of e-mail deliverability and performance with our counterpart in e-mail acquisition, providing clients of both companies an expanded breadth of services and access to thought leaders in e-mail performance across list building, list quality, e-mail deliverability and best practices. We are thrilled to welcome Mike and his team, with many years of experience in e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. services, to Return Path." The combined company will offer marketers an unparalleled suite of best-in-class e-mail marketing solutions to improve the performance of their customer acquisition and retention e-mail programs Software in the user's computer that can access the mail servers in a local or remote network. Also known as an "e-mail client," "mail client," "mail program," and "mail reader," it provides the ability to send and receive e-mail messages and file attachments. . These solutions include: Delivery Assurance Solutions to make sure opt-in e-mails See opt-in. are successfully delivered to customers' inboxes; Strategic Solutions to provide clients with actionable, affordable e-mail strategies; and NetCreations for list management, rental, market research and list quality solutions. Because high quality lists are pivotal to e-mail delivery, the NetCreations' list building and rental products will fit seamlessly into Return Path's existing best-practice solutions. "We've always held Return Path's expertise and services in high regard and as being on par with our own," Mayor said. "All of us at NetCreations are truly excited to be part of this emerging powerhouse of unique and highly effective email marketing tools and look forward to the many synergies that they will surely produce for our partners and clients." NetCreations was formerly part of Seat P.G.-owned Consodata Group, most of whose operating units operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon were acquired by Acxiom Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ACXM) earlier this year. About Return Path, Inc. Founded in 1999, Return Path is an e-mail performance management company dedicated to improving the content, reach and delivery of permission-based e-mail programs. More than 350 companies have used Return Path to increase response rates and deliverability of their e-mail programs through its list maintenance, e-mail deliverability, and strategic best practice solutions. Return Path helps consumers and businesses maintain online relationships through a proprietary E-mail Change of Address (ECOA ECOA Equal Credit Opportunity Act (US) ECOA E-Mail Change of Address ECOA Enemy Courses of Action ECOA Economic Competitive Opportunity Analysis ) service that includes e-mail forwarding Relaying e-mail to a different mail server. There are Web sites that offer an e-mail address and forwarding service for a fee or at no cost because they are advertiser supported. These sites let you choose a permanent e-mail address, and all mail sent to that address is forwarded to your and is the official ECOA service for the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Postal Service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval , for which 15 million users have opted-in to date. The company's investors include Sutter Hill Ventures, Mobius Venture Capital, Flatiron Partners, and JP Morgan Partners. For more information, please visit www.returnpath.net, e-mail info@returnpath.net, or call toll-free 866-362-4577. About NetCreations Inc. NetCreations, Inc. is the leading provider of e-mail acquisition marketing solutions to Fortune 500 clients. In 1996, it pioneered and patented the "Double Opt-in" list building process which anti-spam groups, ISPs, legislators, industry trade groups, marketers and consumers agree is the highest form of permission. Today it manages the largest database of Double Opt-In addresses. Through its three divisions, PostMasterDirect, SurveyDirect, and NetCreations Technology Service, NetCreations is the trusted source for more than 1000 active clients in the Business-to-Consumer, Business-to-Business, Market Research, and Technology markets. Its management team has been, and continues to be, instrumental in forging best practices for responsible e-mail marketers. For more information, please visit www.netcreations.com. |
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