Return Path's Postmaster Direct Partners to Build & Manage TechTracker Email Lists; Top IT Publisher is a Strong Addition to Postmaster Direct's Leading Opt-in Email IT Pros Direct Database.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & PORTLAND, Ore. -- The Postmaster postmaster - The electronic mail contact and maintenance person at a site connected to the Internet or UUCPNET. Often, but not always, the same as the admin. The Internet standard for electronic mail (RFC 822) requires each machine to have a "postmaster" address; usually it is Direct email list management and lead generation program of Return Path, Inc., the leading email performance company, today announced a partnership to build and manage the targeted opt-in email lists for TechTracker, Inc., a top-rated publisher of specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. technology websites and trade media. Under the agreement, the 17 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. to TechTracker's network of technology websites will now be provided with an opportunity to opt-in to receive email and web-based offers from third parties via the Postmaster Direct service which currently contains 6.7 million subscribers in its IT Pros Direct File. Postmaster Direct will leverage its patented double opt-in process and interest category targeting to help TechTracker to build, manage and optimally monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. their highly valued opt-in customer lists. With this partnership, TechTracker becomes the latest addition of technology publishers to join the Postmaster Direct program, including industry leaders like CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , Dice, Tech Republic and OSTG OSTG Open Source Technology Group (formerly Open Source Development Network; OSDN) OSTG Ordo Sacer Templi et Graalis (Spanish: Sacred Order of the Temple and the Grail) . "Our audience of highly-qualified professionals are informed, targeted decision makers," said David Ceryance, Director of Advertising for TechTracker. "Partnering with Postmaster Direct, we know they'll receive pertinent, permissioned offers from reputable rep·u·ta·ble adj. Having a good reputation; honorable. rep  u·ta·bil advertisers that will ultimately help them to make better buying decisions." "This important addition to the Postmaster Direct and IT Pros Direct database significantly expands our ability to meet the needs of marketers to efficiently reach highly qualified IT decision makers," said Marty Donner, Vice President and General Manager of Return Path's Customer Acquisitions Solutions. "We believe TechTracker perfectly complements the characteristics of our other technology centric list owners." About TechTracker TechTracker helps IT companies effectively market their products by putting their advertising in front of a targeted audience on premium technology web sites. With the ability to reach over 17 million technology users every month, the TechTracker network provides unequaled exposure. Market segments available across the advertising network include IT professionals, software developers, programmers, interactive creative professionals, IT managers and influential, tech savvy consumers. TechTracker, Inc. is a leading technology publisher and services provider. For more information about TechTracker, please visit http://www.techtracker.com or contact David Ceryance at dceryance@techtracker.com or 1-800-823-9756. About Return Path Return Path is an e-mail performance management company dedicated to improving the reach, delivery performance and overall success of permission-based e-mail programs Software in the user's computer that can access the mail servers in a local or remote network. Also known as an "e-mail client," "mail client," "mail program," and "mail reader," it provides the ability to send and receive e-mail messages and file attachments. . More than 1,500 companies use Return Path's services to generate superior results from their e-mail programs, taking advantage of Return Path's pioneering innovation in deliverability, ECOA ECOA Equal Credit Opportunity Act (US) ECOA E-Mail Change of Address ECOA Enemy Courses of Action ECOA Economic Competitive Opportunity Analysis , list hygiene, double-opt-in list acquisition and best practices strategy. Solutions include list maintenance, deliverability, data acquisition, online sampling, marketing technology and e-mail strategy. Return Path's Postmaster Direct file is the largest, most targeted double opt-in database available for e-mail acquisition. The company's investors include Sutter Hill Ventures, Mobius Venture Capital, Flatiron Partners, and JP Morgan Partners. For more information, please visit www.returnpath.net, e-mail info@returnpath.net, or call toll-free 866-362-4577. |
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