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RetroFolio Launches Innovative Ringtone Production and Delivery Tool.


MIAMI Miami, cities, United States
Miami (mīăm`ē, –ə).

1 City (1990 pop. 358,548), seat of Dade co., SE Fla., on Biscayne Bay at the mouth of the Miami River; inc. 1896.
 -- Groundbreaking Technology Protects Digital Assets While Accelerating Time to Market and Maximizing Revenues from Consumer Ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important.  Sales

Retro Ringtones LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a leading ringtone content provider, today announced the release of RetroFolio 1.0(TM), the first-ever Web-based ringtone management toolset for music producers, copyright owners and mobile operators. This custom toolset streamlines the ringtone production and delivery process by providing asset management, file validation, WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
 publishing and an efficient B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 distribution mechanism.

RetroFolio is a Web-based tool enabling collaboration between all those involved in the ringtone supply chain. Individual users or entire teams can build a complete database and archive for every existing ringtone filetype, including monophonic (1) Also called "mono" and "monaural," it refers to the reproduction of sound using a single channel. Contrast with stereophonic.

(2) Playing only one note at a time. Contrast with polyphonic.
, polyphonic The ability to play back some number of musical notes simultaneously. For example, 16-voice polyphony means a total of 16 notes, or waveforms, can be played concurrently. , 'truetone', and MP3 or WAV preview files. Production teams can keep content and data centralized, restricting or sharing access between different organizations.

"The business of creating and selling ringtone files is often hampered by complex logistical problems for record labels, producers and mobile operators. This causes delays in bringing ringtones to market, and sometimes leads to files that fail or crash the user's mobile phone," said Thomas Dolby Thomas Dolby (born Thomas Morgan Robertson, on 14 October 1958) is an English musician, producer, and inventor. Life and career
Thomas was born in London. His father, Martin Robertson, was an internationally-distinguished professor of classical Greek art and
 Robertson, founder and President of Retro. "To meet this market challenge, we have created a next-generation software toolset that gives ringtone creators and distributors a collaborative environment to manage, deploy and protect their digital assets."

RetroFolio automatically analyzes each file and validates it against a matrix of current handsets and networks specifications. This matrix maps 51 ringtone formats to an astonishing a·ston·ish  
tr.v. as·ton·ished, as·ton·ish·ing, as·ton·ish·es
To fill with sudden wonder or amazement. See Synonyms at surprise.
 224 handsets, flagging any likely incompatibilities. Metadata (e.g., title, artist, MIDI polyphony polyphony (pəlĭf`ənē), music whose texture is formed by the interweaving of several melodic lines. The lines are independent but sound together harmonically. , MCPS (MegaChips Per Second) See chip rate.  TuneCode, vendor ID, etc.) is stored together with multiple versions and formats for each ringtone. Ringtones can be sent direct from RetroFolio to a given mobile phone number, or even 'staged' as a private, hierarchical WAP site for testing and approval. Exported libraries conform to a target carrier's data schema, handset list and network requirements.

"Retro identifies and addresses a key bottleneck facing this $3 billion industry," said Adam Zawel, director, Wireless/Mobile Enterprise & Commerce Strategies group at Yankee Group. "RetroFolio provides a toolset for the industry by offering third parties a way to standardize ringtone metadata and file formats, potentially enabling a faster route to market."

Top carriers can see clear benefits to RetroFolio. "Creating the innumerable formats to a wide range of specifications is a massive headache to composers and IP content holders," said Jonathan Jowitt, head of enhanced multimedia development at Orange UK. "Retro has a deep understanding of the workflow and processes involved and RetroFolio offers a unified view, enabling content to be delivered with guarantees of quality and compliance."

"As the mobile distribution partner for top labels like Domino, Sanctuary and V2 Records, we work with many producers to assemble ringtones for current Top 40 hits, and it is vital that we meet tight deadlines," said Daryn Wober, International Licensing Director of Pocket Technology Ltd. "We believe RetroFolio offers a great collaborative solution for all the players in the chain."

A 45-day free trial account is available by special arrangement. Please visit the Retro Ringtones booth at Mobile MusiCon 2004 for a complete demonstration. For full pricing, features and availability, please contact sales@retrofolio.com.

About Retro Ringtones LLC

Retro Ringtones LLC was founded in 2002 by musician Thomas Dolby Robertson -- original co-developer of the Beatnik polyphonic software synthesizer technology now used by Nokia, Motorola, Samsung and others -- and Till Toenshoff, formerly Head of Technical Co-operations at handy.de, the mobile content division of Bertelsmann GmbH. Retro has developed a suite of server tools to streamline the ringtone and production delivery process. The tools were road-tested while Retro assembled thousands of ringtones from multiple producers, and delivered unique content libraries to customers all over Europe. These customers include Orange, Vodafone, O2, WES WES World Education Services
WES Waterways Experiment Station
WES Washington Elementary School (Visalia, California)
WES Women's Engineering Society (UK)
WES West Elementary School
 and Buongiorno. RetroFolio(TM) 1.0 is the heart of this powerful web-based tools suite, and is now being offered for the first time as a custom service to third parties.

For more information, please refer to www.retrofolio.com or www.retroringtones.com.
COPYRIGHT 2004 Business Wire
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 18, 2004
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