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Retired Home Depot executive named "Direct Marketer Of The Year".

University of Akron alumnus John Costello, retired executive VP of merchandising and marketing for Home Depot, has received the university's first Direct Marketer of The Year Award. The award is sponsored by UA's Taylor Institute for Direct Marketing. Presenting it were Gary Taylor, CEO of InfoCision Management Corp., and Dr. Dale Lewison, Taylor Institute interim director, at Interaction 2006--Great Lakes Direct Marketing Days. "John has lived and worked at the point where direct response and the Internet meet traditional retail marketing," Lewison said.

Interaction 2006 was a marketing conference sponsored by the Taylor Institute, the first undergraduate institution of its kind in the country. A part of UA's College of Business Administration, it was funded with a $1.5 million gift from Taylor.

Costello, a resident of Atlanta, is a 1968 graduate of the University of Akron and a member of its Foundation Board of Directors and the College of Business Administration Advancement Council. He received the university's Dr. Frank L. Simonetti Distinguished Business Alumni Award in 1997 and an Alumni Honor Award in 2000. In 1997, he established The John and Lia Costello, Jr. Endowed Scholarship for Excellence in Business. Costello joined Home Depot in 2002. He was largely responsible for the slogan, "You can do it. We can help."

In 1996, Costello was named one of the 50 most influential people in marketing by Advertising Age and is an inductee to the Retail Marketing Hall of Fame.

www.uakron.edu
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Title Annotation:John Costello
Author:Schelmetic, Tracey E.
Publication:Customer Interaction Solutions
Article Type:Brief article
Geographic Code:1USA
Date:Jul 1, 2006
Words:242
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