Retired Home Depot executive named "Direct Marketer Of The Year".
Interaction 2006 was a marketing conference sponsored by the Taylor Institute, the first undergraduate institution of its kind in the country. A part of UA's College of Business Administration, it was funded with a $1.5 million gift from Taylor.
Costello, a resident of Atlanta, is a 1968 graduate of the University of Akron and a member of its Foundation Board of Directors and the College of Business Administration Advancement Council. He received the university's Dr. Frank L. Simonetti Distinguished Business Alumni Award in 1997 and an Alumni Honor Award in 2000. In 1997, he established The John and Lia Costello, Jr. Endowed Scholarship for Excellence in Business. Costello joined Home Depot in 2002. He was largely responsible for the slogan, "You can do it. We can help."
In 1996, Costello was named one of the 50 most influential people in marketing by Advertising Age and is an inductee to the Retail Marketing Hall of Fame.
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|Title Annotation:||John Costello|
|Author:||Schelmetic, Tracey E.|
|Publication:||Customer Interaction Solutions|
|Article Type:||Brief article|
|Date:||Jul 1, 2006|
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