Rethinking things.Hollywood veteran Mark Lieber has launched his own entertainment-branding outfit, Rethink Entertainment & Media. The consulting and production firm is designed to handle distribution, marketing, sales, advertising, consume products, branding, licensing and merchandising, with an eye toward cross-promotion. Rethink Entertainment has already signed its first media client, New York-based Imagemark Brand Resources, a group that already works with Comcast, Turner Entertainment Networks, Sony Pictures Television Sony Pictures Television, Inc. (SPT) is an American television production and distribution company. It is a subsidiary of Sony Pictures Entertainment. In turn, the latter is part of the Japanese conglomerate Sony. and GSN GSN Game Show Network GSN GCOS Surface Network GSN Gelsolin GSN Global Seismic Network GSN Government Security News GSN Gigabyte System Network (CERN) GSN GPRS Support Node (3GPP) . Lieber has the entertainment chops for the job: Prior to starting Rethink Entertainment, he was the West Coast managing director of CBS (Cell Broadcast Service) See cell broadcast. Radio's corporate marketing division. Prior to CBS, Lieber owned consulting and production firm Lieber Entertainment. He also held executive positions at Film Roman, PolyGram Television and Saban Entertainment Staff reporter Anne Riley-Katz can be reached at ariley@labusinessjournal.com or at (323) 549-5225, ext. 325. |
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