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Retailers Can Transform Operations by Creatively Integrating New Technology: a Wharton School Conference Explores the Reality of Retailing in a Web 2.0 World.

PHILADELPHIA -- The Wharton School of the University of Pennsylvania introduces Interactive Retailing 2010, a one-day conference to be held at Macy's Herald Square in New York City on March 23, 2010. The keynote address will be given by Mindy Grossman, CEO of HSNi, with an introduction by Terry Lundgren, Chairman, President and CEO of Macy's Inc.

This original event is a joint effort between the Wharton Interactive Media Initiative and Jay H. Baker Retailing Initiative, two research centers at the Wharton School. The conference will bring together both practitioners and academics to discuss the realities of retailing in a Web 2.0 world and beyond.

* Retail at Home Panel: branding challenges of in-home shopping experiences, using keyword optimization for new search technologies, ad targeting and real-time experimentation, online user ratings, rankings and reviews

* Retail In-Store Panel: in-store techniques to help track customer purchases and shopping behaviors, targeted couponing strategies, and real-time inventory management

* Retail Out-of-Store Panel: monetization of out-of-store marketing vehicles like geotargeting, social media and m-commerce

Experts who will participate in the Interactive Retailing 2010 conference include: Tracy Benson, Senior Director, Best Buy US Marketing, Digital & Interactive; Greg Brown, Vice President Retail, Bazaarvoice; Peter Farago, Vice President Marketing, Flurry; Ben Fischman, President and CEO, Retail Convergence Inc.; Bari Harlam, Vice President, Pharmacy Marketing & Customer Experience, CVS; Denise Incandela, President, Saks Direct; Steve Nave, SVP and General Manager, US Business Unit; Ann Raider, President and CEO, inStream Media; Samantha Skey, Chief Marketing Officer, Passenger; and Herb Sorensen, Global Scientific Director, TNS Global.

A complete agenda and registration can be found at:

Early bird registration is available until March 5th.

About the Wharton School

The Wharton School of the University of Pennsylvania -- founded in 1881 as the first collegiate business school -- is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 4,900 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 85,000 graduates.

About the Wharton Interactive Media Initiative

The Wharton Interactive Media Initiative (WIMI) is a data-driven research center focused on interactive media, its analysis and models to predict future outcomes, its effects on global businesses, and the implications for monetization. Working with world-class faculty and top business leaders, WIMI asks and answers the critical questions of this evolving digital world, influencing decision-making across industries and helping companies understand how to monetize the individual-level interactive data that they collect. These goals are achieved through knowledge development and dissemination, industry collaboration, high profile conferences and events, new courses and other student-related activities, and alumni networking.

About the Jay H. Baker Retailing Initiative

The Jay H. Baker Retailing Initiative, an interdisciplinary industry research center at the Wharton School of the University of Pennsylvania, was established in 2002 through a generous gift of by Jay and Patty Baker. Jay Baker, former president of Kohl's Corporation, is a graduate of the Wharton School, class of 1956.

Since retail is the largest industry in the United States, it was fitting that the nation's first business school would join with industry leaders to establish an unparalleled partnership for retail research, education, and practice. The Baker Retailing Initiative has become the epicenter of retailing at the Wharton School and the University of Pennsylvania. Working with our faculty, students, alumni, and industry partners, we are building the premier retailing center in the world.
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Publication:Business Wire
Article Type:Conference news
Geographic Code:1U2PA
Date:Feb 26, 2010
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