Retailer panel provides easy access to key trade segment. (Research Reports).Growers Growers are the people, animals, plants, and various living creatures that assist in the growing of plants and other living creatures. More specifically, the term "growers" refers to individual people who put forth effort to grow plants for food and medicinal use, including the know the value of a good ag retailer. Good retailers provide not only products and services to growers, but also information and recommendations ranging from the right herbicide herbicide (hr`bəsīd'), chemical compound that kills plants or inhibits their normal growth. A herbicide in a particular formulation and application can be described as selective or nonselective. to use and which variety of corn seed is best for their land, to custom application of crop protection products. The influence of retailers on grower decisions is obvious, and Doane Doane is a surname, and may refer to:
Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the / e-mail access, to approximate sales by product category. John Appleton John Appleton (February 11, 1815 – August 22, 1864) was born in Beverly, Massachusetts and raised in Cumberland County, Maine. He graduated from Bowdoin College in 1834, also studied at Cambridge Law School, and was admitted to the Cumberland County bar in 1837, commencing , Doane vice president says, "Several crop chemical manufacturers have utilized the panel quite successfully during the past year." Appleton Appleton, city (1990 pop. 65,695), seat of Outagamie co., E Wis., on the Fox River near its exit from the northern end of Lake Winnebago, in a dairying and stockraising region; inc. 1857. notes one manufacturer who commissioned a survey among cotton retailers, which was fielded by e-mail, with returns processed and the final report delivered within five days at a very economical cost. With 55 percent of panel members receiving questionnaires via e-mail, turnaround time (1) In batch processing, the time it takes to receive finished reports after submission of documents or files for processing. In an online environment, turnaround time is the same as response time. has improved dramatically. Another leading crop chemical manufacturer utilized information collected from panel members to understand why some retailers are reluctant to recommend the company's product in a group of Midwestern counties. The company also was able to uncover what retailers favorable fa·vor·a·ble adj. 1. Advantageous; helpful: favorable winds. 2. Encouraging; propitious: a favorable diagnosis. 3. to the product perceived as positive product attributes. Appleton says Doane's Ag Retailer Research Panel offers input suppliers and manufacturers the ability to get quick, reliable information from a representative cross-section of retailers involved in supplying inputs to growers of major row crops as well as many specialty crops.
All retailers * Panel members
Independent non co-op 49% 41%
Independent co-op 26% 26%
Regional co-op 10% 12%
Regional chain 8% 5%
National chain 8% 16%
* Agricultural Retailers Survey, Doane Agricultural Services, April
2001
Source: Doane Agricultural Services Ag Retailer Research Panel Database
Note: Table made from bar graph.
Joe Michaelree is market research manager at Doane Agricultural Services, St. Louis, managing all custom and multi-client market research projects. He can be reached at 314/372-3511 or via e-mail at jmichaelree@doane.com. |
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