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Retailer Recognition Campaign Officially Launches in Alabama; Unique Approach to Retailer Compliance Focuses on Positive Recognition To Help Prevent Tobacco, Alcohol Sales to Minors in Alabama.

MONTGOMERY, Ala ALA aminolevulinic acid.
Ala alanine.
ala (a´lah) pl. a´lae   [L.] a winglike process.
. -- Alabama's retailers, wholesalers and grocers, representing thousands of businesses in the state, have joined forces with The Alabama Alcoholic Beverage Control Alcoholic Beverage Control may refer to:
  • Alcoholic beverage control states
  • The California Department of Alcoholic Beverage Control

Alcoholic Beverage Control may refer to:
  • alcoholic beverage control states
 Board, the national We Card program and the Alabama chapter of Mothers Against Drunk Driving Mothers Against Drunk Driving (MADD) is a nonprofit organization with more than 600 chapters nationwide. MADD seeks to find effective solutions to the problems of drunk driving and underage drinking, while also supporting those persons whose relatives and friends have been killed by drunk , to launch the Retailer Recognition Campaign: a statewide initiative aimed at reinforcing responsible retailing sales practices. The recently launched program utilizes positive incentives - including distribution of commemorative com·mem·o·ra·tive  
Honoring or preserving the memory of another.

Something that honors or preserves the memory of another.

 pins, t-shirts, and other items - as a reward for retail employees who pass compliance checks. These positive reinforcement positive reinforcement,
n a technique used to encourage a desirable behavior. Also called
positive feedback, in which the patient or subject receives encouraging and favorable communication from another person.
 efforts serve as a supplement to ongoing enforcement and retailer training efforts to help continue to boost retail compliance rates in the state.

"The unique aspect of the Retailer Recognition Campaign is its positive focus on the retailers and employees responsible for enforcing minimum age laws for purchase of tobacco products and alcoholic beverages

Main article: Alcoholic beverage
Fermented beverages
  • Beer
  • Ale
  • Barleywine
  • Bitter ale
," said Jan Byrne, education coordinator for the Alabama Alcoholic Beverage Control Board. "Before this program was created, Alabama's retailers only knew when they failed a compliance test - usually by way of a citation Citation

(foaled 1945) U.S. Thoroughbred racehorse. In four seasons he won 32 of 45 races, finished second in ten, and third in two. He won the 1948 Triple Crown, and became the first horse to win $1 million. He set a world record in 1950 by running a mile in 1:33 3/5.
 and a fine. It is our hope that rewarding positive behaviors will encourage retail employees to practice responsible retailing and therefore help to increase compliance levels throughout the state."

As an additional incentive, all retail employees who pass compliance checks through the Retailer Recognition Campaign throughout the year will have the opportunity to enter into a grand-prize drawing at the end of the year for a free, four-day cruise on Carnival Cruise Lines This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. .

"I am pleased to see the addition of a positive reinforcement component to ongoing efforts to reduce sales of tobacco and alcohol to minors," said Jim Smotherman, president of the Alabama Grocers Association. "Recognizing and rewarding retail employees for good performance in any area goes a long way toward a healthy employer/employee relationship and it creates a more productive work environment. In terms of reducing underage purchase, I feel this strategy continues the momentum we've been building in the state."

The Retailer Recognition Campaign will be implemented throughout the state on an ongoing basis through the end of the year. Awareness-building campaigns are planned in markets throughout the state to help retailers and wholesalers - as well as the general public - understand the importance of keeping alcohol and tobacco products out of the hands of minors. The Retailer Recognition Campaign is a coalition made up of the following organizations: Alabama Alcoholic Beverage Control Board, the national We Card program, the Alabama Chapter of Mothers Against Drunk Driving, the Petroleum and Convenience Marketers of Alabama, the Alabama Grocers Association, and the Alabama Retail Association.
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Publication:Business Wire
Date:Jun 16, 2005
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