Retail Therapy; Digital Bridges Launch World's First Dedicated Mobile Entertainment Retail Line.Business Editors and Technology Writers E3Expo 2002 SGA SGA abbr. small for gestational age Small-for-gestational-age (SGA) A term used to describe newborns who are below the 10th percentile in height or weight for their estimated gestational age. Stand - 2208, West Hall LOS ANGELES--(BUSINESS WIRE)--May 23, 2002 Mobile phone owners will soon be able to purchase entertainment services for their mobile phone handset -- including games, ring tones, icons and voicemail --from a variety of retail outlets, thanks to an innovative new range of products being launched by Digital Bridges Ltd., one of the world leaders in mobile entertainment. The DVD-style packs each contain a product flyer and a voucher, similar to those in mobile phone pre-pay systems, which can be redeemed by the purchaser through his or her phone handset to access a variety of mobile entertainment services. The packs will be themed around many of the major brands and licences Digital Bridges is already working with, including Star Trek(TM): First Duty, Men In Black II(TM), Ali G Indahouse(TM) and Scooby-Doo(TM). Each pack will give the user access to branded games based on text messaging (known as SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. in Europe) as well as a variety of personalisation services. Digital Bridges is also building relationships with major music companies with a view to creating mobile entertainment services - and entertainment packs - around major artists and/or releases. Digital Bridges has already signed distributors and retailers across the UK, and are planning to extend the mobile entertainment retail pack concept into the US and European markets through selected partners. This will complement the company's existing relationships with over 40 of the world's leading mobile network operators and carriers, thus creating a valuable new channel to reach consumers. Mobile entertainment is widely recognised as a potential killer-application, which will drive forward wireless industry revenues and valuations. The potential audience is measured in the hundreds of millions; and the majority of the research carried out within the sector indicates the market will accelerate further in coming years as new handsets (incorporating color screens, Java technology and the like) become available. Already, the European market for downloadable personalisation services - essentially ringtones and wireless handset icons -- is said to generate in the region of $1.5 billion in annual revenues, with fully a third of Europeans claiming to have downloaded at least one ring tone or icon since buying their handset. Brian Greasley, the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Digital Bridges, said, "One of the biggest challenges currently facing the mobile entertainment market is building awareness among consumers about the possibilities presented by mobile entertainment. To penetrate the mass-market, mobile entertainment will have to become ubiquitous and available through multiple channels. The Digital Bridges Retail Packs represent an innovative first step in creating new routes to reach a wider consumer base." The company will announce further titles in the range over the next several weeks. Notes To Editors: About Digital Bridges Ltd. Founded in 1998 and based in the UK, Digital Bridges is the world leader in the creation of entertainment services for mobile devices. The company brings a comprehensive solution and three major assets to the new medium of wireless entertainment: delivery technology (via its UNITY platform), distribution and publishing capabilities and content design experience. A mobile entertainment pioneer, Digital Bridges was the first company in the world to demonstrate multi-player WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. games, with Nokia in 1999; the first to demonstrate multi-player J2ME (Java 2 Platform, Micro Edition) A version of Java 2 for cellphones, PDAs and consumer appliances. J2ME uses the K Virtual Machine (KVM), a specialized Java interpreter for devices with limited memory. (Java) games, with Motorola in June 2000; and the first to introduce a comprehensive color gaming service to European and North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. markets, in March 2002. Digital Bridges has the widest distribution network of any mobile games publisher, with content currently running or planned with 40 network operators and portals on six continents reaching approximately 252,000,000 cellular subscribers worldwide. On the content side, the company is working with many of the world's leading media and entertainment companies to publish games based on globally recognised licenses including: Star Trek(TM): First Duty, Star Trek(TM): Prime Directive, Thunderbirds, Scooby-Doo, Cartoon Network, Ali G Indahouse, The Weakest Link, Space Invaders and EA Sports 2002 FIFA FIFA International Association Football Federation [French Fédération Internationale de Football Association] FIFA n abbr (= Fédération Internationale de Football Association) → FIFA f World Cup(TM). The company supports a comprehensive range of mobile entertainment services, including games, covering technologies such as SMS, WAP, WAP-Push, GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. , i-mode and Java as well as providing downloadable personalisation services such as ringtones, icons, logos and celebrity voicemail plus EMS and MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. content. In total Digital Bridges has over sixty mobile games titles in its portfolio and has recently purchased the software assets of UK-based personalisation specialists GR8 to provide an integrated platform for the creation and supply of downloadable services. The company supports all current and future mobile standards, protocols, technologies and operating systems including GSM, CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. , TDMA (Time Division Multiple Access) A satellite and cellular phone technology that interleaves multiple digital signals onto a single high-speed channel. For cellular, TDMA triples the capacity of the original analog method (FDMA). , WAP, I-mode, SMS, EMS, MMS, Java, Video-streaming and 3G services. Digital Bridges has its headquarters in the UK (London for commercial management, Dunfermline, Scotland for technology) and has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , San Francisco, Tokyo, Seoul, Paris, Stockholm and Munich. In 2001, the company was recognised by two leading publications as one of the world's top wireless companies. Unstrung.com selected Digital Bridges as of its `Unstrung 25', the editors pick of the world's most innovative wireless companies, while Tornado Insider, which reports on Europe's new economy, also picked Digital Bridges as one of its `Tornado 100', a list of `Europe's brightest, newest high-tech prospects for 2001'. The company has already gained further recognition in 2002. In January Sweden-based Mobile Metrix identified Digital Bridges from among 3,000 companies as one of the world's eight most promising mobile application developers. For more information, please visit www.digitalbridges.com. Copyright Statements Star Trek(TM)&(c)2002 Paramount Pictures. All Rights Reserved. Ali G Indahouse (c) Universal Studios, Inc MIB (1) (Management Information Base) The hierarchical database used by the simple network management protocol (SNMP) to describe the particular device being monitored. MIB objects are identified using ASN.1 syntax. See SNMP, RMON, OID and ASN.1. II: TM &(c)2002 Columbia Pictures Industries, Inc. All rights reserved. SCOOBY-DOO, the movie,(c)2002 Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . All Rights Reserved. SCOOBY-DOO and all related indicia Signs; indications. Circumstances that point to the existence of a given fact as probable, but not certain. For example, indicia of partnership are any circumstances which would induce the belief that a given person was in reality, though not technically, a member of a given are trademarks of and(c)2002 Hanna-Barbera Productions, Inc. SCOOBY-DOO and all related indicia are trademarks of and(c)Hanna-Barbera Productions, Inc. (SO2). Cartoon Network and logo are trademarks of and (c) Cartoon Network (S02). An AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner Company. All Rights Reserved. *Strand Consulting Group |
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