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Retail Pharmacies Eliminate Mail Order Price Incentive for Plan Sponsors with MedImpact's Choice90Rx.


Business Editors/Health/Medical Writers

BIOWIRE2K

NCPDP NCPDP National Council for Prescription Drug Programs  27th Annual Conference

SAN DIEGO--(BUSINESS WIRE)--March 5, 2004

MedImpact Healthcare Systems, Inc. introduced Choice90Rx at the National Council for Prescription Drug prescription drug Prescription medication Pharmacology An FDA-approved drug which must, by federal law or regulation, be dispensed only pursuant to a prescription–eg, finished dose form and active ingredients subject to the provisos of the Federal Food, Drug,  Programs' (NCPDP) 27th Annual Conference.

This innovative and much-anticipated program offers consumers the option of obtaining up to a 90-day supply of prescription medication from their community pharmacist. In doing so, Choice90Rx provides retail convenience, face-to-face pharmacist care, and aggressive pricing equal to or better than that of mail order distribution centers for 90-day prescriptions. This combination of benefits lowers plan sponsor drug costs while enhancing consumer satisfaction and quality of care. Choice90Rx was developed by, and is exclusive to, MedImpact.

While other Prescription Benefit Managers (PBMs) promote the use of their proprietary mail order facilities for 90-day prescriptions, MedImpact offers Choice90Rx to complement its unique business model. MedImpact's business model earned the San Diego-based company one of the top two highest ratings of all PBMs nationwide in the 2003 member satisfaction survey published by J.D. Power and Associates(R). MedImpact's top rating is due, in part, to the excellent clinical and customer service retail pharmacists provide to patients. Consumers value the personal interaction that their local pharmacist offers, and these face-to-face consultations are further encouraged through Choice90Rx.

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, their Sr. Manager, Benefits Health and Wellness: "Choice90Rx is an innovative program designed to improve patient quality of care, and improve the affordability and accessibility of ongoing drug therapies. Today's consumers want the freedom to choose how, where and when they get their prescriptions, and are apprehensive about prescription fulfillment by mail without their pharmacist's interaction -- fearing loss, delay or other mail order issues. Choice90Rx strengthens individual empowerment and consumer choice. Employee satisfaction is enhanced without increasing prescription costs for Herman Miller."

In most cases, mail order prescription drug programs force consumers to shop out-of-state. Alternatively, MedImpact's Choice90Rx allows community pharmacies to compete with large out-of-state mail order facilities. In Michigan, Walgreens participated in Choice90Rx for an employer, and as a result has seen a 61% increase in market share for employees of that company. In addition, Walgreens average day's supply of prescriptions filled for that employer increased from 22-day to 42-day supply.

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Dale Brown (b.
, MedImpact's Senior Vice President of Sales & Marketing, "MedImpact values the pharmacist/patient interaction and supports consumer choice in making healthcare decisions. Fundamentally, Choice90Rx empowers both the community pharmacist and the consumer to manage for the best health outcome at the lowest plan sponsor cost."

For more Choice90Rx information, please contact Lisa Fletcher, MedImpact's Choice90Rx Product Manager, at 858-790-7062.

About MedImpact

Located in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Calif., MedImpact Healthcare Systems, Inc., provides pharmacy benefits management (PBM PBM - play by mail. See play by electronic mail. ) services to leading HMOs, managed Medicaid programs, and self-funded employer groups employer group Association of employers Managed care An entity with a current group benefits agreement in effect with a health plan to provide covered health care services to its employee-subscribers and eligible dependents. . From prescription claims processing to innovative software tools, MedImpact is the leader in full-service pharmaceutical and technology solutions, increasing the value across the health care continuum.

NOTE: Rx in "Choice90Rx" should appear as a superscript Any letter, digit or symbol that appears above the line. For example, 10 to the 9th power is written with the 9 in superscript (109). Contrast with subscript. .
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Publication:Business Wire
Date:Mar 5, 2004
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