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Retail's real estate guide. (Profile of the week: Robert Kunikoff, Senior Managing Director Garrick-Aug Associates).


As one of Garrick-Aug Associates' top producers, Robert Kunikoff has been locating stores for Manhattan's finest retail merchants for more than 15 years. As the senior managing director of the largest retail brokerage in the country, Kunikoff has represented an impressive roster of retailers that includes Sam Goody Sam Goody is a music and entertainment retailer in the United States and formerly in the United Kingdom. It is owned and operated by Musicland, which itself is owned by former rival Trans World Entertainment which also runs Suncoast Motion Picture Company and, until January 2006, , D'Agostino's, Liberty Travel and Daffy's.

He was the broker who participated in the successful repositioning repositioning Laparoscopic surgery The changing of a Pt's position during a procedure to improve access or visualization of the operative field, which may be linked to complications, as it changes anatomic planes of operation. Cf Laparoscopic surgery.  of Gracious Home; helping it grow into a major retail force in Manhattan through the expansion of its original space on Third Avenue, and then again to a separate location directly across the street. This marketing savvy was also reflected in Kunikoff's efforts to help the popular store Shoe Mania Mania

ancient Roman goddess of the dead. [Rom. Myth.: Zimmerman, 159]

See : Death
 expand into new markets in midtown mid·town  
n.
A central portion of a city, between uptown and downtown.


midtown
Noun

US & Canad the centre of a town
 and the Union Square area.

By locating and negotiating Lundy's 14,000-SF, 400-seat eatery a few blocks north of Times Square, Kunikoff introduced a whole new audience of tourists and midtown businesspeople to the iconic i·con·ic  
adj.
1. Of, relating to, or having the character of an icon.

2. Having a conventional formulaic style. Used of certain memorial statues and busts.
 Brooklyn-based seafood restaurant.

For many years, he was the exclusive broker for Cosi Sandwich Bar, a chain he represented from inception that now has 66 stores nationwide. In 1995, when other brokers were dismissing two backpack-toting brothers as not having the savvy to develop an upscale sandwich shop, Kunikoff sensed innovation and determination. He worked with them to find the right site for their first restaurant. The rest is history: after opening 12 outlets in Manhattan, the company merged with Xando Coffee in 1999 and went public in April 2002. Kunikoff's judgment was absolutely on the money.

Not only has this broker worked to help local companies develop and grow, he has been instrumental in the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market
penetration - the act of entering into or through something; "the penetration of upper management by women"
 of such regional and national chains as A&E Stores (Strawberries and Bolton's) and Cingular Wireless.

In addition to working with a wide range of retail tenants throughout Manhattan, Kunikoff is one of a handful of retail brokers whom the city's biggest landlords call upon when their space needs to be leased. Over the years, he has represented The Shubert Organization, Tishman Speyer and the Port Authority of New York/New Jersey. He was the exclusive representative for Collegiate Church's 150 Fulton St., at the corner of Broadway. The site, which contains 30,000 SF of retail, now houses such prominent retailers as Sleepy's and Mrs. Field's Cookies thanks to his efforts. He is also the exclusive agent for The Starrett Lehigh building, which boasts an aggregate of 1.5 million SF of space.

Born and raised on the Upper West Side of Manhattan, Kunikoff got his start in real estate while working for his father's company, a fashion buying office, and helping locate larger space. It was during the lease negotiations for the new offices that Kunikoff realized he wanted to become a professional broker. "I was especially attracted to the negotiation process, the patience and perseverance it required, and the great feeling of getting what was needed. I knew I was hooked and this would be my career."

His first job was leasing office space at Helmsley-Spear. "I started in the mid-80's when office space was really tight in the city. So I doubled my canvassing efforts and got to know many of the landlords in an effort to create space for my clients."

Of course, as a native New Yorker, Kunikoff inherently understood the various neighborhoods and could identify traffic flow on nearly every street. Today, that same instinct, only now combined with yeas of experience, continues to make him one of the city's most successful retail brokers. Ironically, his first foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly"
raid

encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my
 retail brokerage was an accident He was in the proverbial pro·ver·bi·al  
adj.
1. Of the nature of a proverb.

2. Expressed in a proverb.

3. Widely referred to, as if the subject of a proverb; famous.
 right place at the right time when a call came in from the real estate director of Sleepy's, the Long Island-based chain of bedding stores with which he continues to work a decade later.

Kunikoff was intrigued and spent the next few days walking and driving around the city, compiling an impressive list of available sites for his first retail client. Ultimately, he not only placed the Manhattan stores, but was responsible for the chain's expansion into Queens, Westchester and New Jersey.

Finding that he particularly enjoyed the retail sector of the industry, he began calling on other merchants for relocation and expansion opportunities. He also found he was competing with Garrick-Aug for the listings. Even then, the firm was established as the preeminent pre·em·i·nent or pre-em·i·nent  
adj.
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.



[Middle English, from Latin prae
 retail broker in the city.

Kunikoff has a well-established reputation as one of the city's top brokers specializing in retail leasing.

In recent yeas, he has been responsible for helping the Garden of Eden Garden of Eden
n.
See Eden.

Noun 1. Garden of Eden - a beautiful garden where Adam and Eve were placed at the Creation; when they disobeyed and ate the forbidden fruit from the tree of knowledge of good and evil they were
 gourmet food chain enter the New York market with four stores, each 8,000 to 10,000 SF. He just brought European Cafe to the building that houses The Winter Garden Theatre The Winter Garden Theatre is a Broadway theatre located at 1634 Broadway in midtown-Manhattan.

Architect William Albert Swasey converted the former American Horse Exchange into a theatre for the Shuberts when they acquired the property.
 and leased the electronics store on its corner at 50th Street and Broadway--as well as Lundy's Restaurant Lundy's Restaurant, also known as Lundy Brothers Restaurant, was a historic American seafood restaurant in the Sheepshead Bay neighborhood of the New York City borough of Brooklyn. .

Fifteen years later and counting, Kunikoff heads the largest retail team at Garrick-Aug Associates, with a dozen brokers reporting to him. Their work continues to flourish became Kunikoff's credo is flexibility in any economy. "There will always be something that somebody must buy, which means a store in which to sell it. When the economy is at its peak, luxury products and services flourish. When the market is down, we see more of those stores that sell staple items. It's really a question of aware of the trends and, most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent"
above all, most especially
, approaching all markets as creatively as possible."
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Article Details
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Publication:Real Estate Weekly
Geographic Code:1USA
Date:Jul 30, 2003
Words:905
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