Responsys Upgrades Acquisition, Database Management Product.
Responsys, Inc. reported that enhancements have been added to
Responsys Acquire, the company's customer acquisition service. The
product now includes e-mail append To add to the end of an existing structure. , electronic change of address and
e-mail name prospecting, including CPA/CPC (cost per acquisition and
cost per click) services. It offers a broad collection of opt-in To purposefully accept some situation or condition ahead of time. For example, to opt-in to an e-mail campaign means that you want to receive periodic newsletters or information, which may include advertising from the publisher or third parties. customer database management services to help enterprises create an
optimized online customer acquisition strategy that rapidly builds and
maintains high-quality opt-in customer databases. These new services
complement Responsys Acquire's previously launched CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. opt-in list
brokerage offering, an mail list service that provides clients with
access to trusted sources of opt-in e-mail See opt-in. addresses. Together, these
services are intended to create a system for businesses to grow online
databases and increase acquisition return on investment.
COPYRIGHT 2001 Technology Marketing Corporation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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