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Resources: industry data & export leads.


RESOURCES: INDUSTRY DATA & EXPORT LEADS Two new reference works of interest to software company managers:

* 1990 Software Industry Factbook. For those who gobble up Verb 1. gobble up - eat a large amount of food quickly; "The children gobbled down most of the birthday cake"
garbage down, shovel in, bolt down

eat - take in solid food; "She was eating a banana"; "What did you eat for dinner last night?"
 industry data, this 390-page opus is the equivalent of a five-course feast. It contains mini-profiles and rankings of 150 micro software companies (including videogame companies, subsidiaries, and large-system vendors who don't qualify for our own Soft.letter 100 rankings), as well as public company financial reorts, overviews of major markets, and summaries of the top news events of the year. The statistical data is also available as a 1-2-3 worksheet.

Software Industry Factbook, Digital Information Group, 51 Bank St., Stamford, Conn. 06901; 203/348-2751. Price: $395; data disk, $495 extra.

* SPA International Resource Guide. As domestic sales growth curves begin to flatten flatten - To remove structural information, especially to filter something with an implicit tree structure into a simple sequence of leaves; also tends to imply mapping to flat ASCII. "This code flattens an expression with parentheses into an equivalent canonical form." , high-growth overseas markets are beginning to look increasingly attractive. The first edition of the IRG (1) (InterRecord Gap) See interrecord gap.

(2) (Internet Research Group, Los Altos, CA, www.irgintl.com) A research and consulting firm founded in 1993 that specializes in developing business strategies for Internet-related companies.
, compiled by Randy The name Randy generally derives from the names Randall or Randolph (meaning wolf with a shield). Randy is used as a given name primarily in the US and Canada. Men known as Randy
  • Randy Fiesta - Currently working at Alabang.Known for his Dancing Moves.
 Green's GreenTree Associates and published by the Software Publishers Association, is an incredibly detailed overview of what it takes to crack every major export market -- including market statistics, distributor profiles, useful business contacts, local publications, government and trade agencies, shipping and export rules, localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n.  requirements, and bibliographies of useful articles. If you're even thinking about the international market, this is the place to start.

SPA International Resource Guide, Software Publishers Assoc., 1101 Conn. Ave AVE Avenue
AVE Average
AVE Alta Velocidad Espanola (train between Madrid and Seville)
AVE Alta Velocidad EspaƱola (Spanish: High Speed Train)
AVE Audio Video Entertainment
AVE Advertising Value Equivalent
., NW, Washington, D.C. 20036; 202/452-1600. Price: Members--$350-425; Non-members--$1750
COPYRIGHT 1990 Soft-letter
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:1990 Software Industry Factbook and the SPA International Resource Guide
Publication:Soft-Letter
Date:Oct 21, 1990
Words:230
Previous Article:Export markets: Latin America. (interview with Data/90 conference director Stephen Banker on software markets) (interview)
Next Article:Nantucket. (quotation from President Larry Heimendinger)
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