Research and Measurement Conference takes on communication ROI.IABC IABC International Association of Business Communicators IABC Indo-Americans for Better Community , in partnership with Delahaye, will present the 2006 Research and Measurement Conference: Practical Approaches to Generating and Demonstrating Communication ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , on 26-27 October at the Westin New York in Times Square. In its fifth year, the Research and Measurement Conference provides corporate best practices, case studies and practical measurement principles to help communication executives become integral to the strategic process and leadership team. Presenters will include keynote speaker Paul Argenti, professor of corporate communication at the Tuck School of Business The Amos Tuck School of Business Administration is the business school of Dartmouth College in Hanover, New Hampshire. Founded in 1900, Tuck is the oldest graduate school of business in the world. at Dartmouth College, on linking corporate reputation to business value; Julie Bartles Smith, of American Century Investments American Century Investments is a privately held investment management firm. Its headquarters are located at 4500 Main in Kansas City, Missouri, near the famous Country Club Plaza. It was formerly known as Twentieth Century Investments. The company was founded by James E. , on conducting a head-to-toe evaluation of your internal communication; and Randall Chinchilla chinchilla (chĭnchĭl`ə), small burrowing rodent of South America. It lives in colonies at high altitudes (up to 15,000 ft/4,270 m) in the Andes of Bolivia, Chile, and Peru. , of Procter & Gamble, on using metrics to drive customer engagement and loyalty. This conference is designed for professionals with more than 10 years of experience in public relations, communication and/or marketing from corporations, agencies, nonprofits and government. Attendance is limited to 200. www.iabc.com/rm |
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