Research and Markets : Leading Players in Germany's Small Electrical Appliances Market Include Groupe SEB Deutschland, Braun, Philips, Miele & Cie.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c47495) has announced the addition of Domestic Electrical Appliances in Germany to their offering. The Domestic Electrical Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2010 illustrate how the market is set to change. Product coverage: large kitchen appliances (dishwashers, refrigerators, home laundry Laundry can be:
Before industrialization appliances, cooking appliances, microwaves) and small electrical appliances (microwaves, food preparation appliances, small cooking appliances, vacuum cleaners vacuum cleaner, mechanical device using a draft of air to remove dust, loose dirt, or other particulate matter from dry surfaces. It is especially useful on highly textured surfaces, such as carpets and upholstery, that are difficult to clean by wiping or brushing. , irons, hair care appliances, shavers, oral hygiene Oral Hygiene Definition Oral hygiene is the practice of keeping the mouth clean and healthy by brushing and flossing to prevent tooth decay and gum disease. appliances, heating and cooling appliances) Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data Why buy this report? * Get a detailed picture of the domestic electrical appliances industry * Pinpoint growth sectors and trends and identify factors driving change * Understand the competitive environment, the market's major players and leading brands * Use five-year forecasts to assess how the market is predicted to develop Content Outline: EXECUTIVE SUMMARY * Another year of decline * Built-in appliances gain further share * Spending restraint and lower prices prevent growth * Competition intensifies as many leading players lose volume share * Sales expected to improve over forecast period KEY TRENDS AND IMPACT ASSESSMENT * Economic growth remains slow * Outlook * Impact * Prices likely to increase in 2006 * Outlook * Impact * Brand consciousness is diminishing di·min·ish v. di·min·ished, di·min·ish·ing, di·min·ish·es v.tr. 1. a. To make smaller or less or to cause to appear so. b. * Outlook * Impact * Retailers and industry need to adapt to the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the age * Outlook * Impact MARKET INDICATORS Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2004-2005 Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2005 MARKET DATA DEFINITIONS * Sector and subsector definitions * Distribution definitions * Units of measurement Units of measurement Values, quantities, or magnitudes in terms of which other such are expressed. Units are grouped into systems, suitable for use in the measurement of physical quantities and in the convenient statement of laws relating physical quantities. Domestic Electrical Appliances - Germany : Local Company Profiles Bauknecht Hausgerate GmbH - Domestic Electrical Appliances - Germany * STRATEGIC DIRECTION * KEY FACTS * Summary 1 Bauknecht: Key Facts * Summary 2 Bauknecht: Operational Indicators * COMPANY BACKGROUND * PRODUCTION * COMPETITIVE POSITIONING Bosch-Siemens Hausgerate GmbH - Domestic Electrical Appliances - Germany * STRATEGIC DIRECTION * KEY FACTS Summary 3 Bosch-Siemens Hausgerate GmbH: Key Facts Summary 4 Bosch-Siemens Hausgerate GmbH: Operational Indicators * COMPANY BACKGROUND * COMPETITIVE POSITIONING Electrolux/AEG Hausgerate GmbH - Domestic Electrical Appliances - Germany * STRATEGIC DIRECTION * KEY FACTS Summary 5 Electrolux/AEG Hausgerate: Key Facts Summary 6 Electrolux SA: Operational Indicators * COMPANY BACKGROUND * COMPETITIVE POSITIONING Miele & Cie GmbH & Co - Domestic Electrical Appliances - Germany * STRATEGIC DIRECTION * KEY FACTS Summary 7 Miele & Cie: Key Facts Summary 8 Miele & Cie: Operational Indicators * COMPANY BACKGROUND * COMPETITIVE POSITIONING SEB Noun 1. SEB - a form of staphylococcal enterotoxin that has been used as an incapacitating agent in biological warfare staphylococcal enterotoxin B , Groupe - Domestic Electrical Appliances - Germany * STRATEGIC DIRECTION * KEY FACTS Summary 9 Groupe SEB Groupe SEB (Société d'Emboutissage de Bourgogne) is a large French consortium that produces small appliances. Notable brand names associated with Groupe SEB include Krups, Moulinex, Rowenta, and Tefal. Deutschland GmbH: Key Facts * COMPANY BACKGROUND * COMPETITIVE POSITIONING Refrigeration refrigeration, process for drawing heat from substances to lower their temperature, often for purposes of preservation. Refrigeration in its modern, portable form also depends on insulating materials that are thin yet effective. appliances - Germany : Sector Briefing * HEADLINES * TRENDS * COMPETITIVE LANDSCAPE * PROSPECTS * SECTOR DATA Home laundry appliances - Germany : Sector Briefing * HEADLINES * TRENDS * COMPETITIVE LANDSCAPE * PROSPECTS * SECTOR DATA Dishwashers - Germany : Sector Briefing * HEADLINES * TRENDS * COMPETITIVE LANDSCAPE * PROSPECTS * SECTOR DATA Large cooking appliances - Germany : Sector Briefing * HEADLINES * TRENDS * COMPETITIVE LANDSCAPE * PROSPECTS * SECTOR DATA Microwaves - Germany : Sector Briefing * HEADLINES * TRENDS * COMPETITIVE LANDSCAPE * PROSPECTS * SECTOR DATA Food preparation appliances - Germany : Sector Briefing * HEADLINES * TRENDS * COMPETITIVE LANDSCAPE * PROSPECTS * SECTOR DATA Small cooking appliances - Germany : Sector Briefing * HEADLINES * TRENDS * COMPETITIVE LANDSCAPE * PROSPECTS * SECTOR DATA Small kitchen appliances (non-cooking) - Germany : Sector Briefing * HEADLINES * TRENDS * COMPETITIVE LANDSCAPE * PROSPECTS * SECTOR DATA Vacuum cleaners - Germany : Sector Briefing * HEADLINES * TRENDS * COMPETITIVE LANDSCAPE * PROSPECTS * SECTOR DATA Irons - Germany : Sector Briefing * HEADLINES * TRENDS * COMPETITIVE LANDSCAPE * PROSPECTS * SECTOR DATA Personal care appliances - Germany : Sector Briefing * HEADLINES * TRENDS * COMPETITIVE LANDSCAPE * PROSPECTS * SECTOR DATA Air treatment products - Germany : Sector Briefing * HEADLINES * TRENDS * COMPETITIVE LANDSCAPE * PROSPECTS * SECTOR DATA Heating appliances - Germany : Sector Briefing * HEADLINES * TRENDS * COMPETITIVE LANDSCAPE * PROSPECTS * SECTOR DATA Another year of decline The domestic electrical appliances market experienced another year of current value decline in 2005, mainly brought about by a fall in value sales of large electrical appliances, and a lesser decline for small kitchen appliances. Overall, volume sales performed slightly better, up 1%. As during every year of the review period, small electrical appliances saw a further increase in their share of the total domestic electrical appliances market in 2005. Built-in appliances gain further share Built-in appliances outperformed freestanding free·stand·ing adj. Standing or operating independently of anything else: a freestanding bell tower; a freestanding maternity clinic. appliances in 2005, with only a slight decline in volume terms. Contributing factors include declining demand for freestanding dishwashers and freestanding cookers, while from a low base, built-in microwaves were particularly dynamic during 2005. The most important exception was refrigeration appliances, where freestanding appliances performed slightly better than built-in units. Spending restraint and lower prices prevent growth The lacklustre lacklustre or US lackluster Adjective lacking brilliance, force, or vitality Adj. 1. lacklustre - lacking brilliance or vitality; "a dull lackluster life"; "a lusterless performance" market performance is due to continued spending restraints among German consumers as a result of macroeconomic mac·ro·ec·o·nom·ics n. (used with a sing. verb) The study of the overall aspects and workings of a national economy, such as income, output, and the interrelationship among diverse economic sectors. uncertainty and high unemployment. As a result, consumers delay replacement purchases preventing growth in a context of market saturation In economics, "market saturation" is a term used to describe a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology. for most product types. In addition, value growth is hampered by intense price competition, both among manufacturers and retailers. Innovations in terms of design or added features often do not translate into additional value for manufacturers. However, some price increases were introduced in 2005 as a result of higher prices of raw materials and energy, and more are expected for 2006. Competition intensifies as many leading players lose volume share The majority of leading brands in the domestic electrical appliances market are traditional German brands, although not all are German-owned. Leading players in the large electrical appliances environment are Bosch-Siemens Hausgerate (BSH BSH Bosch und Siemens Hausgeräte GmbH (Germany) BSH Bausparkasse Schwaebisch Hall (German Building Society) BSH Bourne Shell BSH Bundesamt für Seeschiffahrt und Hydrographie ), AEG AEG Aeger (Latin: Sick) AEG Allgemeine Elektrizitäts-Gesellschaft (Common Electricity Company) AEG Aircraft Evaluation Group AEG Association of Engineering Geologists AEG Air Expeditionary Group Hausgerate, Bauknecht Hausgerate, Liebherr-Hausgerate and Miele & Cie led large kitchen appliances, while leading players in small electrical appliances are Groupe SEB Deutschland, Braun and Philips. Miele & Cie also is also a strong player in small electrical appliances, although its presence is limited to vacuum cleaners. Stronger competition from emerging brands such as Samsung, Daewoo or LG, as well as private label products and cheap imports, resulted in volume share losses for many of the leading brands in 2005, especially in the areas of freestanding large kitchen appliances and small electrical appliances. Sales expected to improve over forecast period Sales of domestic electrical appliances are expected to improve over the forecast period, although this depends on an improvement in consumer confidence leading to increased spending. Furthermore, as the stock of old appliances increases, more replacement purchases may simply become necessary, without the option to postpone post·pone tr.v. post·poned, post·pon·ing, post·pones 1. To delay until a future time; put off. See Synonyms at defer1. 2. To place after in importance; subordinate. in the same way as during the review period. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the ZVEI ZVEI Zentralverband Elektrotechnik- und Elektronikindustrie eV (German: electrical and electronic manufacturers' association) trade association, more than a third of the large appliance stock is older than 16 years, and 20% older than 20 years. A particular boost is expected for the second half of 2006 as an increase in the VAT VAT See: Value-added tax VAT See value-added tax (VAT). rate of three percentage points to be implemented on 1 January 2007 could result in purchases being brought forward. However, this could also prove to be a short-lived boom, as a generally higher price level in 2007 could sour consumer mood, bringing about a renewed sales deterioration de·te·ri·o·ra·tion n. The process or condition of becoming worse. . Companies Mentioned Include: * Bosch-Siemens * Hausgerate GmbH * AEG Hausgerate GmbH * Miele & Cie GmbH & Co * Quelle Schickedanz AG & Co * Bauknecht Hausgerate GmbH * Liebherr-Hausgerate GmbH * LG Electronics GmbH * Samsung Electronics Samsung Electronics (SEC, Hangul:삼성전자; KSE: 005930, KSE: 005935, LSE: SMSN, LSE: SMSD) is a South Korean multinational corporation and the world's largest and leading electronics and information technology company. * Deutschland GmbH * Candy candy: see confectionery. candy Sweet sugar- or chocolate-based confection. The Egyptians made candy from honey (combined with figs, dates, nuts, and spices), sugar being unknown. Hoover GmbH * Sharp Electronics (Europe) GmbH * aldi * Gorenje Vertriebs GmbH * Clatronic GmbH * AFK "Away from keyboard." See digispeak. (chat) AFK - away from keyboard. Vertriebs GmbH * EFS EFS Encrypted File System (Microsoft Windows 2000) EFS Event Free Survival (survival rates in clinical trials) EFS Evangeliska Fosterlandsstiftelsen (Sweden) Hausgerate GmbH * EBD EBD Emotional or behavioral disorder & Foron Hausgerate GmbH * Panasonic GmbH * Honeywell Deutschland GmbH * Daewoo GmbH * Indesit Co Deutschland GmbH * Moulinex GmbH * Bosch-Siemens Hausgerate GmbH * petra-electric Peter Hohlfeldt GmbH & Co * SEB Deutschland GmbH, Groupe * AFK Vertriebs GmbH * Severin Electrogerate GmbH * Clatronic GmbH * Braun GmbH * Philips GmbH For more information visit http://www.researchandmarkets.com/reports/c47495 |
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