Research and Markets: the Business of Sports Marketing.Business Editors DUBLIN, Ireland--(BUSINESS WIRE)--April 23, 2004 The Rise of the Sports Marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. Industry: the 1990's Saw Sport Go Through a Renaissance with Increased Viewing Figures and Attendances Which Lead to Increased Money in Sport Through Sponsorships or Purchasing Broadcasting Rights Research and Markets (http://www.researchandmarkets.com) has announced the addition of The Business of Sports Marketing to their offering. What is the future for the sports marketing industry? The 1990's saw sport go through a renaissance with increased viewing figures and attendances. This in turn lead to increased money coming into sport mainly through sponsorships or purchasing broadcasting rights. However, after years of steadily increasing sponsorship and TV rights money the sports marketing industry is now at a crossroads: Sponsors are focussed on value for money, TV rights values are declining while the rise of alternative new media channels poses dilemmas along with opportunities. This new report looks at the sports marketing industry in 2003. It reviews the current state of the market and how it will develop in the next decade. The report contains insight from industry insiders and analyses why certain companies / campaigns have been successful. It also forecasts how the market will develop over the next decade and what issues will be critical. Areas covered in the Report Include: The Marketplace in 2003 Sports Sponsorship - strategies, types, tracking, evaluation and contracts Implementation - protection, advertising, signage, branding, community projects, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and rising above the clutter Sports Broadcasting - rights fees, models, valuation, interactivity, PPV Positive predictive value (PPV) The probability that a person with a positive test result has, or will get, the disease. Mentioned in: Genetic Testing PPV porcine parvovirus. PPV Positive-pressure ventilation events and a review of key European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. markets The Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the - video steaming, gambling, e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. , SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. and 3G Integrated Convergence - Content marketing, future technologies, roll out delivery mechanisms and preparing for technology migration What you will learn from the Report? - How to maximise a commercial relationship with sport - How to leverage a sport or team sponsorship to achieve maximum returns and exposure - The latest developments in sports television including the costs and benefits of primary and secondary sports rights, Pay per View events, IT and legal developments - How media channels can be exploited including web sites, dedicated clubs channels and telephone technology including picture, video and text messages - What the effect will be of cost cutting and restructuring restructuring - The transformation from one representation form to another at the same relative abstraction level, while preserving the subject system's external behaviour (functionality and semantics). measures in the professional sport arena This Report should be bought by: - Any company involved with sport. These will include sports marketing agencies, sponsorship companies, event organisers, public relations companies, advertising agencies, professional leagues and teams, corporate hospitality companies, licensing and merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. companies and sports federations and governing bodies Noun 1. governing body - the persons (or committees or departments etc.) who make up a body for the purpose of administering something; "he claims that the present administration is corrupt"; "the governance of an association is responsible to its members"; "he . - Any company who intends to use sport as a way of reaching customers. These will include companies looking to sponsor sport, broadcasters, tourism authorities and bidding cities. Report Contents: List of Tables Executive Summary Chapter One - The Marketplace (Factors Impacting on the Industry) Chapter Two - Sports Sponsorship Chapter Three - Leverage Chapter Four - TV Revenues Chapter Five - The Internet and Mobile Devices Chapter Six - Integration and Convergence Appendix 1 - Sample Sponsorship Agreement Appendix 2 - Sample Licensing Agreement Appendix 3 - Sports Viewers and Attendances Case Study: William Hill The name William Hill may refer to the following: People
For more information visit http://www.researchandmarkets.com/reports/c1458 |
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