Research and Markets: mmo2 Was Formed When UK Incumbent BT Demerged its Wireless Business, BT Wireless, from its Fixed-Line and Other Operations.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com) has announced the addition of mmo2 plc to their offering.

mmO2 plc is the parent company for the mmO2 Group which has wholly-owned subsidiaries in the UK, the Isle of Man, Ireland, and Germany. mmO2 was formed when UK incumbent, BT, decided to demerge its wireless business, BT Wireless, from its fixed-line and other operations. The demerger was agreed to by BT shareholders on October 23, 2001 and the new name, mmO2, was approved. In May 2002, a single customer brand, O2, was introduced and in support of that introduction each of the principal country company operating names, except for Manx Telecom Limited on the Isle of Man, were changed to include the O2 brand. mmO2 claims that the brand name conveys "freshness and life, freedom and clarity".

On November 16, 2001, mmO2 plc became the parent company of the mmO2 group of companies and on November 19, 2001, its ordinary shares were listed on the London Stock Exchange and the New York Stock Exchange. mmO2 was formed with a net debt of UKGBP 506 million. BT shareholders received one share in mmO2 for every share in the parent group they already held.

Additional Information

In an industry which presents many business planning challenges, it is important to stay informed about competitors and allies with the minimum of time and effort. That is why NOW provides hard pressed executives with concise, easy to read Executive Briefings. Each company is reviewed regularly and the service is produced every month. The briefings are the perfect way to monitor companies throughout the business cycle.

Each Executive Briefing provides:

--Key contact details;

--A summary of the company's activities, history and ownership;

--Recent developments;

--Financials, including results for the last four quarters; Operating statistics where available, covering DELs, ISDN connections, ADSL connections, leased lines, cellular subscribers, etc;

--Corporate strategy; SWOT analysis;

--Timeline of significant events in the company's history;

--Corporate structure;

--Domestic and international networks;

--Services offered

Table of Contents
1. Key Contact Information
2. Summary
3. Recent Developments
4. Recent Financials
5. Operating Statistics
6. Corporate Strategy
7. Swot Analysis
8. Timeline Of Significant Events
9. Corporate Structure
10. Networks
11. Services

For more information visit http://www.researchandmarkets.com/reports/c5452