Research and Markets: View A Practical Guide to Aid with the Formulation and Implementation of Strategies in the SME Market.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c39225) has announced the addition of "Retail Banking for SMES: Ideas and Solutions for Success" to their offering.

The small business sector plays a critical role in the economies of most nations. The attitude of banks has not always been positive towards the sector. However, as banks gain experience in managing the associated risks, the volume of loans has increased, along with the potential for profitable business. The US is showing the way: the SME sector is viewed positively there, with post-deregulation competition creating a retail banking sector eager to do business with SME's.

A guide to the strategies, channels and product mix essential for success in providing bank services to small and medium-sized enterprises.

Benefit from information on:

--The changing approach of banks to this growth sector

--Attitudes and perceptions of SME's

--Best practice in bank marketing

--Effective risk management practices

--The basis for profitability

--Case studies from both developed and emerging economies

Retail Banking for SME's is an up-to-date review of best practice in the provision of banking services to the SME sector.

Referencing both unique proprietary data from closed sources and published statistics this research report examines the political and economic climate, markets, payment habits and the attitudes and perceptions of the SME's.

On the supply side it reviews examples of bank marketing and management, risk management practices, delivery channels and the basis of profitability. Key products are surveyed, including current accounts, debit and credit cards, lines of credit and loans, commercial mortgages, and government backed schemes.

Opportunities in the SME sector are becoming clear as the developing pool of experience provides guidance to new and existing players. Retail Banking for SME's focuses on a range of examples of markets where the SME is well understood and serve as well as other sophisticated markets where there are still perceived to be shortfalls in the approach of the banks. The report also looks at emerging markets, where major banks are gearing up to support growing but still fragile SME sectors. Regional analysis and case studies cover North America, Europe/CEE, and South Africa.

The case studies and supporting technical material provide the latest analysis on the performance of banks with a competitive and successful track record, which in turn provide working examples of the components of success in this sector.

Key subjects are covered in detail include marketing strategies, risk management and profitability.

Retail Banking for SME's is a research report that should be read by every player wishing to enter or upgrade their performance in the SME sector. This is a practical guide that will aid the formulation and implementation of strategies to leverage the SME market.

About the Author - David Cavell

Formerly a member of the General Management team at the highly successful UK Cooperative Bank, David Cavell has been a freelance adviser since 1996. Since then, he has led or supported a range of strategy and implementation projects encompassing: branch network development, including in-store and advanced self-service; direct banking operations for consumers and SME's; credit card programme development and launch; and remedial projects.

David has worked for international clients, including banks, mutuals, finance companies, new entrants, and key industry suppliers. He has also authored numerous research studies in the retail financial services area, with a particular focus on delivery channel strategies and credit and payment cards.

He is currently a panel member for the UK Banking Code Standards Board, and a member of the General Assembly of the University of Manchester.

For more information visit http://www.researchandmarkets.com/reports/c39225