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Research and Markets: Total Business Aspect of Built-in Appliances within the Netherlands's Kitchens.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c19315) has announced the addition of Built in Appliances Distribution and Brand Image in the Netherlands to their offering.

This report provides a qualitative and quantitative study of the distribution of built-in appliances in the Netherlands as well as an analysis of the trade satisfaction of the main brands of built-in appliances present in the Dutch market. The research also includes an overview of the Dutch kitchen furniture market providing data on the supply and trade of kitchen furniture, consumption, the leading kitchen furniture manufacturers and distribution.

Distribution flows of built-in appliances (supply and sales) are analysed by customer type (appliance chains, buying groups, builders, kitchen furniture retailers, wholesaler, DIY DIY
abbr.
do-it-yourself


DIY or d.i.y. Brit, Austral & NZ do-it-yourself
DIY
abbr DIY
do it yourself a DIY shop/job.
, Housing Associations internet).

As far as the products are concerned, the report provides a breakdown by type (hobs, ovens, dishwashers, refrigerators) in a sample of companies, with a ranking of the main brands.

The analysis of brand image is based on strong and weak characteristics pointed out for each built-in appliances' brand according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the following criteria: frequency/easy approach with supplier, front staff professionalism professionalism

the upholding by individuals of the principles, laws, ethics and conventions of their profession.
, punctuality Punctuality
Fogg, Phileas

completes world circuit at exact minute he wagered he would. [Fr. Lit.: Around the World in Eighty Days]

Gilbreths

disciplined family brought up to abide by strict, punctual standards. [Am. Lit.
 in delivering, after sales technical assistance, price/quality, aesthetic qualities of the product/design, wide range of products and models, innovation, brand fame/advertising, availability of merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 material.

Covered brands: Atag/Etna/Pelgrim, BSH BSH Bosch und Siemens Hausgeräte GmbH (Germany)
BSH Bausparkasse Schwaebisch Hall (German Building Society)
BSH Bourne Shell
BSH Bundesamt für Seeschiffahrt und Hydrographie
 Group, Electrolux, Electrolux Group, Indesit, Miele Group, Whirlpool whirlpool, revolving current in an ocean, river, or lake. It may be caused by the configuration of the shore, irregularities in the bottom of the body of water, the meeting of opposing currents or tides, or the action of the wind upon the water. .

The research is based on 30 interviews with built-in appliance retailers, built-in appliance wholesalers/importers, buying groups, builders, department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , do-it-yourself stores, kitchen furniture manufacturers, kitchen furniture retailers, large appliances chains, large furniture chains, associations, media.

Addresses of retailers, manufacturers and other companies are also provided.

Among the covered products: built-in appliances, kitchen furniture, cooking appliances (hobs, ovens), hoods, dishwashing machines, refrigerators.

Topics covered include:

- Kitchen furniture market in the Netherlands

- Built-in appliances market in the Netherlands

- Brand image analysis in the Netherlands

- Criteria on which brand judgements are based

- Strengths and weaknesses of the built-in appliances' Groups and brands in the Netherlands

For more information visit http://www.researchandmarkets.com/reports/c19315
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 16, 2005
Words:341
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