Research and Markets: This Brief Analyses the Strengths and Weaknesses of Microsoft's Customer Relationship Management Offering.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c70790) has announced the addition of "The Microsoft CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Radars (Vendor Focus)" to their offering. Introduction This brief analyses the strengths and weaknesses of Microsoft's Customer Relationship Management offering. Microsoft is rated according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. its market impact (based on revenues), user sentiment (based on customer perceptions) and technology. Scope Technology: an assessment of Microsoft's technology based on specific attributes and the availability of certain features. User sentiment: tracks end-users impression of Microsoft's products based on a survey of over 280 Customer Relationship Management users. Market impact: measures Microsoft's market impact based on its revenues and financial performance. Highlights Enterprises are increasingly deploying Customer Relationship Management solutions in order to benefit from the unified management of interactions with customers in a sales, customer services or marketing context. Since Customer Relationship Management could be of benefit to a wide range of organizations, the demand for these solutions will continue to grow. Consequently vendors need to offer comprehensive yet flexible Customer Relationship Management solutions. Reasons to Purchase Gain detailed knowledge of Microsoft's strengths with regards to technology, user sentiment and market impact. Customer Relationship Management vendors can benchmark their own performance against Microsoft in various key criteria. Enterprise IT managers will gain valuable insight to improve their Customer Relationship Management purchasing decisions. Contents: OUR VIEW CATALYST SUMMARY MARKET DEVELOPMENTS The CRM application market is maturing Uptake uptake /up·take/ (up´tak) absorption and incorporation of a substance by living tissue. up·take n. among SMEs is growing and CRM is converging con·verge v. con·verged, con·verg·ing, con·verg·es v.intr. 1. a. To tend toward or approach an intersecting point: lines that converge. b. with adjacent technologies ANALYSIS Microsoft: CRM Radars Recommendation: Explore APPENDIX Definitions Our Ratings Extended Methodology Technology User Sentiment Market Impact Methodology Further reading Ask the analyst Our consulting Disclaimer (networking) disclaimer - Statement ritually appended to many Usenet postings (sometimes automatically, by the posting software) reiterating the fact (which should be obvious, but is easily forgotten) that the article reflects its author's opinions and not necessarily those of the List of Figures Figure 1: Microsoft Dynamics CRM Microsoft Dynamics CRM is a Customer Relationship Management software package developed by Microsoft. It is a part of the Microsoft Dynamics family of business tools. The current version of Dynamics is 3.0, released on December, 2005. Radars For more information visit http://www.researchandmarkets.com/reports/c70790 Source: Datamonitor |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion