Research and Markets: The Global Branding Report: Will Luxury Brands soon Fall Victim to 20-year Cyclical Style Evolution?Business Editors DUBLIN, Ireland--(BUSINESS WIRE)--May 18, 2004 Research and Markets (http://www.researchandmarkets.com) has announced the addition of The Global Branding Report to their offering. Branding was once thought to be an interesting growth strategy for developing new products and establishing a foothold foot·hold n. 1. A place providing support for the foot in climbing or standing. 2. A firm or secure position that provides a base for further advancement. foothold Noun 1. in the marketplace. Today it is considered absolutely critical--not only for top fashion designers, but also for retailers, manufacturers and licensees. Experts predict that only those companies adopting a strong lifestyle branding strategy will survive in the coming years. This exclusive report analyses the state of the branding industry, and includes sections covering brands and their bottom line, consumer trends, product trends, brand strategy, licensed sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport , the luxury market, the Asian consumer and counterfeiting counterfeiting, manufacturing spurious coins, paper money, or evidences of governmental obligation (e.g., bonds) in the semblance of the true. There must be sufficient resemblance to the genuine article to deceive a person using ordinary caution. . Many leading apparel industry executives and influential Wall Street analysts participated in this research, making it an invaluable resource for anyone involved in branding and its associated industries. The global branding report--provides answers to key questions such as: -Brands and their bottom line -How can brands translate a lifestyle message to their bottom line? -Why are companies such as Nautica, Liz Claiborne This article is about the corporation Liz Claiborne Inc. For the fashion designer who founded the company, see Liz Claiborne (fashion designer). Liz Claiborne Inc. and Ralph Lauren Ralph Lauren (born Ralph Lifschitz on October 14, 1939) is an American fashion designer and business executive. Life Ralph J. Lauren was born in the New York City borough of The Bronx to Ashkenazi Jewish immigrants Fraydl (Kotlar) and Frank Lifshitz, a house set for double- digit growth while the market as a whole is forecast to decline? -Who are the 'brands-to-watch'? -Should brands concentrate on short-term earnings or long-term investment? -In the post-e-mania era, will it be easier for apparel companies to attract the attention of investors? The impact of September 11 -To what extent did 9/11 really impact US brands and the global fashion economy? -Which major trends are predicted to emerge across the style landscape post-9/11? -Will USA merchandise continue to perform post-9/11, or will a subtle 'Americanism' prevail in certain sectors? Branding trends -Which brands are likely to perform well in the retail world, specialty channels A specialty channel (or speciality channel) is a television channel which consists of programming focused on a single type or targeted at a specific demographic. and junior market? -Which designer brands have the best success stories, and who are the fashion failures? -Which will be the hottest trends in branding throughout 2002? -To what extent will the influence of performance fabrics extend beyond athletic wear? Brand strategy -Why is Kenneth Cole Kenneth Cole is the name of:
-What is the rationale behind the well-used strategies of licensing and acquisition? -What advantages do vertical retailers have in terms of brand strategies? -Will the impact of private labeling significantly impact designer brands? -How can brands avoid over-exposing themselves? Licensed products -Which apparel manufacturers should grow their non-apparel business? -Who is the licensed product consumer? -Is the sports-licensing sector likely to make a comeback? Luxury brands -What are the three essential stages of building a luxury brand? -What are the main benefits of using diffusion brand strategies? -To what extent will the growth of product line extensions Product line Extensions and Patient safety In a world of product line extensions, there are many different products with similar names. Examples of these include oxycodone versus oxycontin (oycodone CR), buproprion vs buprion SR vs bruproprion XL, codeine versus codeine contin and the subsequent growth of grey markets dilute di·lute v. To reduce a solution or mixture in concentration, quality, strength, or purity, as by adding water. adj. Thinned or weakened by diluting. the top brands? -Will luxury brands soon fall victim to 20-year cyclical cyclical Of or relating to a variable, such as housing starts, car sales, or the price of a certain stock, that is subject to regular or irregular up-and-down movements. style evolution? Counterfeiting -What percentage of sales are lost each year as a result of trademark counterfeiting and infringement activity? -Which countries are most susceptible to such losses? -What measures are companies such as 3M Thinsulate taking to protect their brand? Asian branding -Will the increase in large, free-standing stores influence the growth of the major brands? -Which three key demographic groups are influencing the growth in branding in Japan? Companies Profiled -Nautica Enterprises -Polo Ralph Lauren -Calvin Klein -Giorgio Armani -Kenneth Cole Productions -LVMH Moet Hennessy Louis Vuitton The Louis Vuitton Company (more commonly known simply as Louis Vuitton) is a luxury French fashion and leather goods brand and company, headquartered in Paris, France. It is a division of the French holding company, LVMH Louis Vuitton Moët Hennessy S.A. -Tommy Hilfiger -Zara -Gucci -Guess? -Gap -Liz Claiborne 3M Thinsulate For more information visit http://www.researchandmarkets.com/reports/c2056 |
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