Research and Markets: Ten Key Trends In Functional Foods 2007 Is A Practical Tool, Setting Out The Effect The Key Trends Will Have On Companies Such As Tesco, Coca-Cola And Yoplait's Strategies.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c50272) has announced the addition of Ten Key Trends in Food, Nutrition & Health 2007 to their offering. Our annual review, Ten Key Trends in Food, Nutrition & Health, is one of the most sought-after publications in the food industry. Companies who subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; us know that we provide the best, most insightful and most useful case studies and analysis of the business of food and health - that's why we've been around for eleven years. The past 12 months have seen major developments both in science and in strategy, and the following trends are now here to stay: Key Trend 1: A future of weight-management Key Trend 2 Mood Food - brain health, mood and performance to be the next big trend Key Trend 3: Healthy snacking - pigs might fly as the boundaries between health, convenience and indulgence break down Key Trend 4: Fruit: the future of functional foods Key Trend 5: Digestive health still has far to run Key Trend 6: Kids nutrition: Brains, bowels, naturalness and healthy snacking Key Trend 7: We're all turning Japanese Key Trend 8: Beauty from within - a marketing trend with many angles and wrinkles Key Trend 9: The marketing power of "naturally healthy" Key Trend 10: Functional foods and health - who really gets the benefits? Ten Key Trends in Functional Foods 2007 is a practical tool, setting out the effect these key trends will have on company strategies. Key point summary 1. Introduction: Ten Key Trends in Food, Nutrition & Health Case Study 1: The upsurge of functional private label 2. The Ten Key Trends Key Trend 1: A future of weight management Case Study 2: Special K - a weight-management mega-brand in the making Case Study 3: Enviga - calorie-burning by the gallon? Key Trend 2: Mood Food - brain health, mood and performance to be the next big trend Case Study 4: DHA DHA docosahexaenoic acid. DHA, n.pr See acid, docosahexaenoic. for soymilk's better brain point of difference Case Study 5: High melatonin melatonin: see pineal gland. melatonin Hormone secreted by the pineal gland of most vertebrates. It appears to be important in regulating sleeping cycles; more is produced at night, and test subjects injected with it become sleepy. milks offer better sleep Key Trend 3: Healthy snacking - pigs might fly as the boundaries between health convenience and indulgence break down Case Study 6: Breakfast reinvention - Up & Go Key Trend 4: Fruit: the future of functional foods Case Study 7: Fruit Strategy - how to make a new superfruit Key Trend 5: Digestive health still has far to run Case Study 8: Plums reinvented as a healthy drink for good digestion - Key Trend 4 meets Key Trend 6: Brains, bowels, naturalness and healthy snacking are the drivers in kids' nutrition Key Trend 7: We're all turning Japanese Key Trend 8: Beauty from within - a marketing trend with many angles and wrinkles Key Trend 9: The marketing power of 'naturally healthy' Key Trend 10: Functional foods and health - who really gets the benefits? Boxes, Photographs, Charts & Tables Boxes 1. STRATEGY - a cautionary tale A cautionary tale is a traditional story told in folklore, to warn its hearer of a danger. There are three essential parts to a cautionary tale, though they can be introduced in a large variety of ways. from the decline and fall of a functional food market 2. Pom Wonderful POM Wonderful, LLC is a privately owned company and brand of pomegranate juice, advertised as one of the most powerful naturally-occurring antioxidants. It is sold in distinctive double bulb-shaped clear plastic bottles. Its taste has been described as similar to cranberry juice. - a superfruit success story 3. Red Kiwi poised to make a healthy debut 4. Pro or Pre? 5. Sunsweet Growers Sunsweet Growers Incorporated is an agricultural marketing cooperative founded in 1917 as the California Prune and Apricot Growers Association. Sunsweet is headquartered in Yuba City, California, USA where, as of 2007, the company operated the largest dried fruit plant in at-a-glance 6. Healthy skin from healthy oils 7. The weight-management-beauty link 8. The renaissance of a traditional food through natural nutrition 9. The renaissance of chocolate - natural health with natural indulgence Photographs 1. Kesko's Pirkka 2. Vitaalbrood ProFit 3. Tesco's cholesterol-lowering range 4. Benecol's cholesterol-lowering daily-dose bottles 5. Coca-Cola's Minute Maid Minute Maid is a product line of beverages, usually associated with orange juice, but now extends to soft drinks of many kinds, including Hi-C. Minute Maid was the first company to market orange juice concentrate, allowing it to be distributed nationwide and served Heart Wise orange juice 6. Yoplait's Healthy Heart yoghurt. 7. Skane Dairy's Maval yoghurt. 8. Fabuless promotional material 9. Danone's Shape Lasting Satisfaction range 10. Coca-Cola's Enviga 11. Valio Dairy's Profeel milk 12. Nestle's Sveltesse 13. Promotional material for CAPSA's NaturLinea yoghurts, milk and juice 14. Rachel's Organic Yogurt Diet book 15. Advertisement for Kellogg's Special K "2-week challenge" 16. Coca-Cola's Enviga 17. A window from Enviga's website 18. Danone's Danino 19. Ezaki Glico's Mental Balance Chocolate GABA GABA ?. GABA abbr. gamma-aminobutyric acid GABA (gamma-aminobutyric acid) A neurotransmitter that slows down the activity of nerve cells in the brain. 20. A window from Lipton L-theanine's website 21. Danone's Zen 22. Odwalla Soymilk soy·milk n. A milk substitute made from soybeans, often supplemented with vitamins. Noun 1. soymilk - a milk substitute containing soybean flour and water; used in some infant formulas and in making tofu with Omega-3 DHA. 23. Cricketer Farm's Night Time Milk 24. PepsiCo's Flat Earth veggie and fruit crisps 25. A window from Whitworths' website 26. Unilever's Knorr Vie fruit and vegetable drinks 27. Sanitarium's Up & Go 28. Advertising for Unilever's Knorr Vie 29. Naked juice with Omega-3s 30. Hero's Fruit2Day 31. Pom Wonderful pomegranate pomegranate (pŏm`grănĭt, pŏm`ə–), handsome deciduous and somewhat thorny large shrub or small tree (Punica granatum drink 32. Brad Oberwager - CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president of Sundia Corporation 33. Sundia Watermelon watermelon, plant (Citrullus vulgaris) of the family Curcurbitaceae (gourd family) native to Africa and introduced to America by Africans transported as slaves. Watermelons are now extensively cultivated in the United States and are popular also in S Russia. juice range 34. Yakult and Danone's Activia 35. Nestle's Shredded Wheat package 36. Sunsweet's PlumSmart plum juice 37. Sunsweet's PlumSmart plum juice 38. Bellamy's Organic Farms Apple Snacks 39. Danone's Danino 40. Junior Horlick's packaging 41. Organix Brand's Goodies bars 42. Kiviks Musteri's Fruktstund 43. A window from Junior Horlick's website 44. Yakult Honsha's Yakult daily-dose bottle. 45. Birds Eye's Edamame Edamame is a preparation of immature soybeans in the pod commonly found in China and Japan. The pods are boiled in water together with condiments such as salt, and served whole. and a Japanese original 46. Imparlat's Kaiku Aloe Vera aloe vera n. 1. A species of aloe (Aloe vera) native to the Mediterranean region. 2. The mucilaginous juice or gel obtained from the leaves of this plant, used in pharmaceutical preparations for its soothing and healing yoghurt 47. A window from Nestle Contrex's website 48. A selection of Japanese CoQ10 products 49. Quaker Oats' porridge oats oats, cereal plants of the genus Avena of the family Gramineae (grass family). Most species are annuals of moist temperate regions. The early history of oats is obscure, but domestication is considered to be recent compared to that of the other package 50. A window from 7-Up's website 51. Stonyfield Farm's Shift energy drink 52. Naked juice with Omega-3s 53. Bellamy's Organic Farms Apple Snacks 54. Nairn's Oat Cakes package 55. Hershey's "flavanol antioxidants Antioxidants Substances that reduce the damage of the highly reactive free radicals that are the byproducts of the cells. Mentioned in: Aging, Nutritional Supplements antioxidants, n. " symbol Tables 1. Consumers' health concerns worldwide 2. Spanish consumers' health concerns Charts 1. Total sales of FOSHU-approved products in Japan, 2003 2. Prevalence of obesity by economic status, EU Companies and Brands Mentioned Include: * Tesco * Benecol * Coca-Cola * Yoplait * Danone * Nestle * Unilever * Yakult For more information visit http://www.researchandmarkets.com/reports/c50272 |
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