Printer Friendly
The Free Library
14,651,959 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Research and Markets: Poor Growth in Carbonates Market Leads to Creation of Coca Cola Blak.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles.  -- Research and Markets (http://www.researchandmarkets.com/reports/c45982) has announced the addition of "Coca Cola Noun 1. Coca Cola - Coca Cola is a trademarked cola
Coke

cola, dope - carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States)
 Blak Case Study: Boosting the Carbonates Sector through Innovative Offerings" to their offering.

This report on Coca Cola Blak forms part of a case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to order your copy:

-- Gain insight into the methods used by important industry players to give them a competitive edge

-- Identify specific areas for operational improvements

-- Capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the knowledge of experienced companies when entering a new niche niche: see ecology.
niche

Smallest unit of a habitat that is occupied by an organism. A habitat niche is the physical space occupied by the organism; an ecological niche is the role the organism plays in the community of organisms found in the
 or market

Key topics covered:

-- Blak launch was designed to boost sales and brand value

-- Poor growth in carbonates market leads to creation of Coca Cola Blak

-- A new soft drink category

-- Coca Cola exploits growth in coffee sector with launch of Blak and a further coffee introduction

-- Blak aims to attract coffee drinkers through retail positioning and premium price point

-- Coca Cola moves further into coffee market with fresh brew launch

-- Blak could be an attractive energy drink

-- Blaks format makes it ideal to exploit growing energy drink market

-- Coke has risen fast to become 2nd largest energy drink player in less than a year

For more information visit http://www.researchandmarkets.com/reports/c45982
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Nov 27, 2006
Words:231
Previous Article:Canada is Starting Its Migration to EMV and the First Chip and PIN Transaction is Expected to Take Place in Early 2007.
Next Article:Egide Signs a Major Contract in the US with Textron Systems.
Topics:



Related Articles
The eighty-nine billion dollar man. (Coca-Cola Co. CEO Roberto C. Goizueta)(Interview)(Cover Story)
Weatherup Takes On The Pepsi Challenge.(Company Profile)
THE NEW REAL THING; THINGS WILL GO BETTER WITH WATER, BETS COKE.(BUSINESS)
THE NEW COKE GENERATION; AFTER YEARS OF LAGGING SALES, COCA-COLA CO.'S JUICE, SPORTS AND TEA DRINKS ARE STARTING TO QUENCH THE BEVERAGE...
Coca-Cola: Teaching the whole world to sing in perfect harmony has crowned this soft-drink giant king.(Statistical Data Included)
Coca-Cola or clean water?(India)(Brief Article)
BRIEFCASE.(Business)
GOOD TASTES.(U)
In 2005, The Chinese Carbonated Beverage Industry Achieved Sales Revenue of 31.9 Billion Yuans, up by 21.63% Compared to 2004.(Industry overview)
Research and Markets: Within Carbonates, the `Energy' Category Has Shown Strong Growth, Led by Lucozade and Red Bull - Soft Drinks (Carbonated &...

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles