Research and Markets: Pocari Sweat Remains a Top Brand within the Functional Drinks Market Due To Its Young Image - Functional Drinks in Hong Kong, China.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c50848) has announced the addition of Functional Drinks in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , China to their offering. The Functional Drinks in Hong Kong report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market -- be they legislative, distribution, packaging or pricing issues. Forecasts to 2010 illustrate how the market is set to change. Product coverage includes: sports drinks sports drink Performance drink Sports medicine A thirst-quenching beverage used in sports-related activities, which may boost energy and/or help build muscle mass; water, sugar, salt, potassium are common to all SDs. See Hydrotherapy, Water. , energy drinks, elixirs Data coverage: market sizes (historic and forecasts), company shares and brand shares Why buy this report? - Get a detailed picture of the functional drinks industry - Pinpoint growth sectors and identify factors driving change - Understand the competitive environment, the market's major players and leading brands - Use five-year forecasts to assess how the market is predicted to develop Content Outline: SOFT DRINKS - HONG KONG, CHINA: MARKET INSIGHT EXECUTIVE SUMMARY TOTAL SOFT DRINKS SALES Market Performance OFF-TRADE SOFT DRINKS SALES Market Performance Competitive Environment Off-Trade Distribution Forecast Market Performance APPENDIX Concentrates Conversions and Additional Data Institutional Sales of Bottled Water DEFINITIONS SOFT DRINKS - HONG KONG, CHINA: LOCAL COMPANY PROFILES FUNCTIONAL DRINKS - HONG KONG, CHINA: SECTOR BRIEFING SECTOR PERFORMANCE 2005 Headlines Functional drinks the strongest growing soft drinks Sports drinks sales driven by new products Growth of energy drinks due to active player Pocari Sweat Pocari Sweat (ポカリスエット remains a top brand due to young image New products - Bonaqua Bonactive vs Watson's Watson's or A.S. Watson (Chinese: 屈臣氏) is the retail and consumer division of the Hong Kong based conglomerate Hutchison Whampoa Limited. Since 2005, after the acquisition of European retailer Marionnaud, A. S. Isotone Isotone One of two or more atoms which display a constant difference A - Z between their mass number A and their atomic number Z. Distribution of functional drinks mainly in supermarkets and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. Future growth hindered by a lack of promotion Companies Mentioned: - Swire Coca-Cola Hong Kong Ltd - Vitasoy International Holdings Ltd - Watson (Group) HK Ltd For more information visit http://www.researchandmarkets.com/reports/c50848 Source: Euromonitor International |
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