Research and Markets: People On The Move 2003.Business Editors DUBLIN, Ireland--(BUSINESS WIRE)--April 23, 2004 On the Move Consumption Increases as Working Hours and Commuting Times Grow Longer, People Have Less Time Available and Many Use the Time Spent Travelling to Eat, Drink or Groom Research and Markets (http://www.researchandmarkets.com) has announced the addition of People On The Move 2003 to their offering. European consumers' time is under growing pressure. As working hours and commuting times grow longer, people have less time available. As a result, many use the time spent traveling to eat, drink or groom, a practice that is known as on-the-move consumption. But consumers' propensity to consume on-the-move is governed by overarching o·ver·arch·ing adj. 1. Forming an arch overhead or above: overarching branches. 2. Extending over or throughout: "I am not sure whether the missing ingredient . . . trends which are identified and analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. to size this market. Scope:In-depth quantitative and qualitative analysis Qualitative Analysis Securities analysis that uses subjective judgment based on nonquantifiable information, such as management expertise, industry cycles, strength of research and development, and labor relations. of the market for on-the-move food, drink and personal care products Analysis of European transport trends by mode of transport, and the effect of these on on-the-move consumption by product category and country Identification and analysis of the key consumer trends influencing on-the-move food and drink consumption Example of recent product developments and marketing techniques targeting on-the-move consumers Report Highlights: The mode of transport that generates the most on-the-move consumption is simply walking, which accounted for only 24.1% of all journeys in 2003 but represented 39.9% of all on-the-move food and drink sales. On-the-move food and drink realized sales of EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 90,484m in 2003 in Europe, with the snacks category accounting for 43% of this market. Because many have little time to devote to meals, frequent snacking throughout the day often replaces breakfast and lunch. Even in France, a country particularly attached to its culinary and gastronomic gas·tro·nom·ic also gas·tro·nom·i·cal adj. Of or relating to gastronomy. gas  tro·nom heritage and traditions, the average time spent at the table has fallen from 1 hour and 22 minutes in 1977 to only 38 minutes in 2002. Reasons to Purchase: Understand how to adapt your product offering to fulfill the on-the-move consumer's psychological as well as purely functional  This article is written like a personal reflection or and may require .Please [ improve this article] by rewriting this article in an . needs Learn how on-the-move consumption varies according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. different modes of transport as well as by product category Identify which key consumer trends and unmet un·met adj. Not satisfied or fulfilled: unmet demands. needs afford you an opportunity to grow your share of the on-the-move market Report Contents: CHAPTER 1 EXECUTIVE SUMMARY CHAPTER 2 THE FUTURE DECODED CHAPTER 3 ACTION POINTS CHAPTER 4 APPENDIX For more information visit http://www.researchandmarkets.com/reports/c1453 |
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