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Research and Markets: One Of The Biggest Challenges Facing Sony Is The Delayed Launch Of Playstation 3 - Spotlight On Television 2.0 Leaders: Sony Corp.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c46621) has announced the addition of Spotlight on Television 2.0 Leaders: Sony Corp. to their offering.

This exclusive analysis delivers a strategic run-down run·down  
n.
1. A point-by-point summary.

2. Baseball A play in which a runner is trapped between bases and is pursued by fielders attempting to make the tag.

adj. also run-down
1.
a.
 on Sonys TV 2.0 activities, which include:

PlayStation - Sony's PlayStation 2 (PS2), PlayStation Portable and upcoming --but twice delayed-- PlayStation 3 (PS3) serve as platforms for the delivery of not only video gaming video gaming
n.
1. Gambling by means of interactive games of chance played on a video screen.

2. The playing of video games.
, but also movies, music and other multimedia content.

Sony Pictures Acquisition of Grouper grouper, common name for a large carnivorous member of the family Serranidae (sea bass family), abundant in tropical and subtropical seas and highly valued as food fish.  - Sony's $65 million purchase of online video sharing site A Web site that lets people upload and share their video clips to the public at large or to invited guests. Acquired by Google in 2006, YouTube became the most popular video sharing site on the Web. See YouTube.  Grouper could pave the path toward an integrated web presence that not only generates revenue from the sale of online advertising, but also provides Sony with the means to promote the complementary and mutually reinforcing nature of its electronics and entertainment businesses.

Sony Music's Creation of MusicBox Video - MusicBox Video, the online music video site for Sony's record labels, provides a central location for users to access music videos and spread them virally around the web, promoting Sony artists in the process.

LocationFree TV - Sony's effort to ride the coming wave of place-shifting, LocationFreeTV is moving from the realm of corporate and high-end users to the mass market.

And many more initiativesO

Despite its current and past successes, Sony is grappling with stagnant revenues and technological challenges. One of the biggest challenges facing Sony is the delayed launch of PlayStation 3. This next generation console could provide a much-needed revenue boost for the number one game platform provider. More importantly, our analysis shows that PlayStation 3s importance to Sony extends far beyond short term revenue gains.

Sony's clearest prospects for growth lie in the PSP (PlayStation Portable) See PlayStation. , PS2 and PS3 convergent media devices because, unlike most other media and entertainment companies, Sony has a competitive advantage by also being a manufacturer of media receiving gear. Not only does Sony control major motion picture, television and music businesses, it also supplies the devices through which a large number of consumers can access that entertainment content.

This analysis shows that these convergent media devices could reach the majority of American homes For the American mortgage lender, see .
The American Home is a center of intercultural exchange located in Vladimir, Russia. The home is designed to model a typical American suburban home and its main focus is the ESL school that provides lessons for Russian students.
 by the end of the decade. Combined, the PSP, PS2 and PS3 could have cumulative shipments of 86.94 million units to the U.S. by the end of 2010.

Introduction and Executive Summary

I. Brief History of Sony

II. Overview of Sony's Businesses

A. Business Segments

B. Financial Performance

1) Overall Revenue and Net Income

2) Music Revenue and Operating Income Operating Income

The profit realized from a business' own operations.

Notes:
This would not include income from things such as investments in other firms. Also referred to as operating profit or recurring profit.
 

3) Electronics Revenue and Operating Income

4) Gaming

5) Pictures

6) Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 

7) Geographic Breakdown

III. Sony's Television 2.0 Efforts

A. PlayStation

B. PlayStation 2

C. PlayStation 3

D. PlayStation Portable

E. Sony Pictures Entertainment

1) Acquisition of Grouper

2) Pact with Guba for Online Movie Sales

3) "The Greg Behrendt Gregory Paul "Greg" Behrendt (born July 21, 1963) is an American stand-up comedian and best-selling author.

While his image and style differ markedly from most comics associated with the so-called alternative comedy scene, Behrendt came up as a performer alongside comics
 Show" Stream on Station Web Sites

4) Joint Effort with Comcast on "The Horror Network"

5) Movies on Memory Cards in the UK

6) Short Form Content Development for Wireless Platform

F. Sony BMG Sony BMG Music Entertainment, Inc. is the result of a 50/50 joint venture between Sony Music Entertainment (part of Sony) and BMG Entertainment (part of Bertelsmann) completed on August 5, 2004.  Music Entertainment

G. Location-Free TV

H. Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products

Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones.
 

IV. Growth Implications of Sony's TV 2.0 Efforts

A. PlayStation Projections

1) PlayStation Portable

2) PlayStation 2 and 3

B. Convergent Platform Reach: PSP and PS2/PS3 Combined

About the Author

List of Figures and Tables

Companies Mentioned:

- Sony

- Guba

- Comcast

- Sony Ericsson

For more information visit http://www.researchandmarkets.com/reports/c46621
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 7, 2006
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