Research and Markets: On-the-move Consumption Forecast to Grow from EUR162.9bn to EUR170.6bn.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c12146) has announced the addition of Food and Drinks Snacking On-The-Move to their offering Changing consumer behaviour is transforming the on-the-move market. There is a desire among consumers to maximize their leisure time and with increasing amounts of time spent in transit, consumption on the move is offering consumers the opportunity to multi-task. Consumers are demanding novelty Novelty is the quality of being new. Although it may be said to have an objective dimension (e.g. a new style of art coming into being, such as abstract art or impressionism) it essentially exists in the subjective perceptions of individuals. and convenience from purchases but are not prepared to sacrifice quality, health and sensory sensory /sen·so·ry/ (sen´sor-e) pertaining to sensation. sen·so·ry adj. 1. Of or relating to the senses or sensation. 2. benefits. Scope - An extensive review of best practice NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands and marketing campaigns from Europe and the US - In-depth primary research covering senior industry figures to uncover the latest thinking and reveal emerging unmet un·met adj. Not satisfied or fulfilled: unmet demands. needs - Extensive discussion of trends in consumer behaviour and the subsequent impact of these changes on the on-the-move market in Europe and the US - Detailed action points explaining how to effectively position a brand with respect to the market changes, including innovation ideas Highlights - Consumers are travelling further and more often and this is forecast to grow at an average CAGR CAGR See: Compound Annual Growth Rate of 0.2% and 0.9% respectively across Europe and the US. The increasing amount of time spent in transit and the desire among consumers to maximize leisure time means on-the-move consumption value is forecast to grow at 0.9%, from EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 162.9bn to EUR170.6bn - Research has shown that only 23% of consumers believe eating between regular mealtimes is intrinsically in·trin·sic adj. 1. Of or relating to the essential nature of a thing; inherent. 2. Anatomy Situated within or belonging solely to the organ or body part on which it acts. Used of certain nerves and muscles. unhealthy. The act of snacking is not seen as unhealthy but the product consumed determines ones attitude to the healthiness of the snacking occasion. Consumers desire healthy convenient products that provide guilt-free satisfaction - Consumers have become more demanding of the products they purchase and often perceive convenient products as low quality, unhealthy and lacking taste. Companies need to combat these perceptions and provide consumers with novel and convenient products that do not sacrifice quality, health and sensory benefit Reasons to Purchase - Understand new emerging unmet consumer needs and how to combat common perceptions that discourage consumers eating and drinking on the move - Discover key consumer needs that drive on-the-move consumption in order to exploit untapped opportunities - Learn how to tailor your NPD and marketing campaigns to target impulse impulse, in mechanics: see momentum. Impulse (mechanics) The integral of a force over an interval of time. For a force F , the impulse J over the interval from t0 to t1 and planned on-the-move consumption occasions For more information visit http://www.researchandmarkets.com/reports/c12146 |
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