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Research and Markets: Market For Bread in the United States Analysed in Latest Report.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c38228) has announced the addition of Bread in the United States to their offering.

Bread is a staple household food, as evidenced by near total household penetration. With the variety of bread types and formats available, there is a product to cater to nearly every consumer preference.

Growth in the market is driven by taste trends and fresh formats of traditional products, and is also influenced by diet and health concerns. Key growth categories are those that offer the most flavor variations, like the wide range of specialty/artisan bread. Whole grain/wheat varieties also proved to be a key growth area as the drive towards more healthful health·ful
adj.
1. Conducive to good health; salutary.

2. Healthy.



healthful·ness n.
 eating likely inspired many consumers to turn towards this segment in bread selection.

This report addresses all the key issues affecting the bread market, such as competition from breakfast alternatives and the importance of children to the market. Our original consumer research penetrates attitudes about the category and examines purchasing behavior by age, gender, ethnicity and income. A six-year trend analysis predicts future growth for the market, helping you form a long-term marketing strategy.

Covered by this report is the U.S. retail market for traditional American bread and European-style specialty bread. Traditional American bread includes white, brown and whole grain, which may be sliced or unsliced, wrapped or unwrapped. Continental and specialty bread includes foreign recipe products, such as French baguettes and pain de campagne Pain de campagne ("country bread" in French) is typically a large round loaf ("miche") made from a natural leavening similar to, but not as sour as, American sourdough. Most traditional versions of this bread are made with a combination of white flour with whole wheat flour and/or , Italian focaccia, Greek pita, Indian naan, chapati cha·pa·ti also cha·pat·ti  
n. pl. cha·pa·tis
A flat, unleavened, disk-shaped bread of northern India, made of wheat flour, water, and salt.
 and paratha For Indo-Scythian kings of Baluchistan, see Paratarajas

Paratha is a flatbread that originated in the Indian subcontinent. It is usually made with whole-wheat flour, pan fried in ghee / cooking oil, and often stuffed with vegetables, especially boiled potatoes,
, American flatbread and sourdough and Irish soda bread Noun 1. Irish soda bread - round loaf made with soda and buttermilk; often containing caraway seeds and raisins
quick bread - breads made with a leavening agent that permits immediate baking
. In addition, bread made from flour other than wheat, such as rye or oat oat

member of the plant genus Avena in the family Poaceae.


oats
see avenasativa.

oat grain
seed of Avena sativa, and as 'oats' the favored grain for the feeding of horses.
 flour, or from organic flour, and bread containing additions such as nuts and seeds are also considered specialty bread. Tortillas include corn and flour tortillas as well as taco shells and tostados. Also included in this report are croissants and English muffins. Bread that is purchased for home consumption and which may be taken out of home--for example, sandwiches for a packed lunch--is included. Each bread type includes sales of fresh, refrigerated re·frig·er·ate  
tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates
1. To cool or chill (a substance).

2. To preserve (food) by chilling.
, and frozen products.

Excluded are morning goods such as muffins, scones, sticky buns, and sweet rolls. Also excluded are home baking products, such as flour, yeast and bread mixes, as are toast products (e.g. Melba toasts) and cakes, which may be eaten as bread substitutes. Tortilla chips or tostada chips are excluded. The consumption of bread outside the home in restaurants and catering outlets is also excluded.

Companies and brands

George Weston Bakeries

Interstate Bakeries Corporation Interstate Bakeries Corporation (IBC) (Pink Sheets: IBCIQ) or Interstate Brands Corporation was the largest wholesale baker and distributor of fresh bakery products in the United States, and is the owner of the Hostess, Wonder Bread, Dolly Madison, Butternut Breads, and Drake's  (IBC IBC International Building Code
IBC Iraq Body Count
IBC Institutional Biosafety Committee
IBC Inflammatory Breast Cancer
IBC International Business Company
IBC Independence Blue Cross
IBC Insurance Bureau of Canada
IBC International Broadcasting Convention
)

Sara Lee Bakery Group

General Mills

Bimbo Bakeries USA

Flowers Foods, Inc.

Pepperidge Farm

George Weston Bakeries

Interstate Bakeries Corporation

Sara Lee

General Mills

Bimbo Bakeries

Flowers Foods

Pepperidge Farm

For more information visit http://www.researchandmarkets.com/reports/c38228
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 13, 2006
Words:465
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