Research and Markets: Introducing the Luxury Report 2005 - A Research Study of the Exciting Luxury Market.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c19704) has announced the addition of Luxury Report 2005 - Who Buys Luxury, What They Buy Why They Buy to their offering.

This important new study of the luxury market provides the results of a three-year longitudinal research study of the luxury market, which combines qualitative and quantitative methodologies. Some 600 luxury consumers were surveyed for the 2004 study (62 percent female and 38 percent male respondents). Their average income was $135,000 and their ages spanned 25 to 65 years of age, with 43 percent of the survey sample Baby Boomers and 44 percent GenXer luxury consumers providing a generational perspective.

Details about what these luxury consumers bought, how much they spent, where they made their purchases, and in certain categories the luxury brands they patronized are reported in three major categories of luxury:

Home Luxuries

--Art and Antiques

--Electronics and Photography Equipment

--Furniture, Lamps and Floor Coverings

--Garden

--Home Decorating Fabrics, Wall and Window Coverings

--Kitchen Appliances, Bath Room Equipment and Building Products

--Kitchenware, Cookware, Housewares 

--Linens and Beddings

--Tabletop, Dinnerware, Stemware, Flatware

Personal Luxuries

--Automobiles

--Clothing and Apparel

--Cosmetics, Fragrance and Beauty Products

--Fashion Accessories

--Jewelry and Watches

--Experiential Luxuries

--Dining

--Entertainment

--Home Services

--Spa, Massage, Beauty and Cosmetic Services

--Travel

This report provides the facts and figures needed to develop winning marketing and business strategies for luxury marketers. It takes a horizontal view of the luxury market, recognizing that luxury marketers compete not just with companies within their vertical product niche, but across all luxury categories as well.

Within each category of luxury, the key drivers for purchase are studied, such as role of luxury brand in purchase decision; the influence of sales price on purchase; where the shopper bought their last luxury; why they bought luxuries; whether their luxury purchases were made a gifts; and other motivational factors.

Special feature: Find out which of the four different types of luxury consumers are your best customers.

A special feature in this Luxury Report 2005 is a psychographic profile of the four key types of luxury consumers. These include:

X-Fluents (Extremely Affluent) who spend the most on luxury and are most highly invested in luxury living;

Butterflies, the most highly evolved luxury consumers who have emerged from their luxury cocoons with a passion to reconnect with the outside world. Powered by a search for meaning and new experiences, the butterflies have the least materialistic orientation among the segments, yet they spend nearly as much as the X-Fluents on luxury;

Luxury Cocooners who are focused on hearth and home. They spend most of their luxury budgets on home-related purchases;

Aspirers, those luxury consumers who have not yet achieved the level of luxury to which they aspire. They are highly attuned to brands and believe luxury is best expressed in what they buy and what they own.

Written for anyone and everyone that sells luxury, from marketers, advertisers, retailers, service providers, this report is an essential tool to understand the dynamics of the luxury market, today and into the future.

For more information visit http://www.researchandmarkets.com/reports/c19704.