Research and Markets: Increased Need to Maximise Impact of Pharma-patient Group Alliances across Range of Pharma Activities.DUBLIN, Ireland -- Research and Markets has announced the addition of Harnessing Patient Power: Strategies for speeding drug approval, building and retaining market share to their offering. Relationships between the pharmaceutical industry and patient groups have changed drastically during the past two decades, they are no longer restricted to financial contributions to create goodwill, with no expectation of a measurable return for the company. This management report outlines the developments in pharma-patient group alliances and provides a guide for maximizing their impact across a range of pharma activities: clinical trial recruitment, product launches, CME CME See: Chicago Mercantile Exchange CME See Chicago Mercantile Exchange (CME). programs, disease awareness and education initiatives. Advocacy groups are now more aware of how to leverage their influence, but still seek financial assistance, cutting-edge information about clinical trials, new therapies, professional or technical support, and other in-kind contributions that help them better serve their patient communities. The report uses detailed case studies to pinpoint how pharma companies can convert such relationships into important business tools to meet their corporate objectives. Topics Covered Include: --An Introduction to Patient Power --Case study: Online CML 1. CML - A query language. ["Towards a Knowledge Description Language", A. Borgida et al, in On Knowledge Base Management Systems, J. Mylopoulos et al eds, Springer 1986]. 2. CML - Concurrent ML. support groups and Novartis' Gleevec --Case study: Gilead Sciences' Preveon --Relationships Between Pharma --Case study: The Terrence Higgins Trust Terrence Higgins Trust is a British charity that campaigns on various issues related to AIDS and HIV. In particular, the charity aims to reduce the spread of HIV and promote good sexual health (including safe sex); to provide services on a national and local level to people with, (UK) --Case study: Prostate Cancer prostate cancer, cancer originating in the prostate gland. Prostate cancer is the leading malignancy in men in the United States and is second only to lung cancer as a cause of cancer death in men. Awareness Week (US) --Case study: Coalition of National Cancer Cooperative Groups (US) --Case study: American Medical Women's Association --Case study: aging patients --Case study: American Diabetes Association The American Diabetes Association, or the ADA, is an American health organization providing diabetes research, information and advocacy. Founded in 1940, the American Diabetes Association conducts programs in all 50 states and the District of Columbia, reaching hundreds of --Case study: The DoD Breast Cancer Research Project --Case study: The Breast Cancer Coalition (UK) --Building Effective Relationships --Case study: Pharmacia and G.R.O.U.P. --Case studies: DTCI DTCI Defense Transportation Coordination Initiative DTCI Digital Trunk Controller ISDN (Telecommunications) DTCI Digital Trunk Carrier Interface (Hekimian) & DTP See desktop publishing. DTP - desktop publishing --A Strategic Approach to Forming --Case study: the Health Coalition Initiative (UK) --The Future Outlook For more information visit http://www.researchandmarkets.com/reports/c9321 |
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