Research and Markets: In Australia Telstra Will Certainly Pull out All Stops to Make Life as Difficult as Possible for Potential DSL TV Players.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c46558) has announced the addition of 2006 Australia Digital Media, Convergence, Triple Play and IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. Report to their offering. Annual report on the Digital Media, Convergence, Triple Play and IPTV market in Australia includes: in-depth analyses of the market and the various trends and developments, market overview and statistics for the Digital TV market, Broadband TV Broadband TV involves accessing multimedia content via an unmanaged broadband connection and viewing it on a PC or sometimes a normal TV. Broadband TV differs from IPTV as the network bandwidth is unmanaged and the system is inherently open. , Triple Play business models, convergence, media centres for the digital home, content and media markets, personal/digital video recorders (PVR/DVR), datacasting and Set Top Boxes. Content Outline: 1. Digital Media Market Accelerating In 2006 2. Media Reforms and Politics 3. Media Politics 4. Telco and Media Industry Analyses 5. Triple Play Models 6. Broadband TV 7. Mobile TV 8. Electronic Program Guides 9. Digital Video Recorders 10. Home Networks 11. Home Media Centres 12. Industry Business Models 13. Internet Media Companies 14. Marketing Strategies 15. Advertising Strategies and Revenues 17. Digital Media 18. Glossary of Abbreviations List of Exhibits and Tables Digital Media The first results from the convergence of telecommunication, media and IT developments are to be seen in the arrival of the new digital media. Led by the Internet a new range of Internet media are developing and these, in turn, are motivating other industry sectors to also change their business models in order to better align them with the emerging Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. . Telecommunication and Media Industry Analyses Most of the Australian telecommunication and media companies have a vested interest Vested Interest A financial or personal stake one entity has in an asset, security, or transaction. Notes: For example, if you have a mortgage, your bank has a vested interest on the sale of your house. See also: Right in protecting their traditional businesses. Over the last 50 years they have been able to obtain certain political advantages that have allowed them to carve out to make or get by cutting, or as if by cutting; to cut out. - Shak. See also: Carve monopolistic markets. The new digital media are undermining these companies' privileged status and their grip on their monopolies. They are now being forced by these changes to jockey for a position in the new Internet See Web 2.0 and Internet2. economy. Key industries covered are: telecommunication, TV and radio broadcasting The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , newspaper publishers, film and video industries. Internet Media Companies Changes in the Australian telecommunication and media markets are forced upon the industry by the emerging Internet companies such as: Google, ebay/Skype, Yahoo, Vonage, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , News Limited and Amazon. They are breaking down the old business models in the industry which are mainly built around monopolistic market structures. Their success, however, depends on access to high-speed broadband infrastructures, and the vested interests vested interest n. 1. Law A right or title, as to present or future possession of an estate, that can be conveyed to another. 2. A fixed right granted to an employee under a pension plan. 3. are trying to keep a grip on this market. This will result in a continuation of the fierce battles that are taking place between the traditional players and the new Internet companies. Digital Media Application With the convergence of telecommunication, media and IT we see the arrival of digital media. The report focuses on some of the earliest Internet applications and their subsequent development. These applications have created some of the largest media companies in the world. As speed and capacity increase, a whole new range of applications will be entering the market over the next decade. Reports cover: Internet portals, online directories and search engines, blogging, vlogging and web publishing Creating a Web site and placing it on the Web server. A Web site is a collection of HTML pages with the home page typically named INDEX.HTML. Web sites are designed using Web authoring software which provides a graphical layout capability or by hand coding in HTML or both. . The narrowband services have been around for several years and the new video applications are emerging as the Internet media companies seek to exploit the added speed and capacity of broadband infrastructure. As speed and capacity increase a whole new range of applications will be entering the market over the next decade. We report on the digital media developments in: video entertainment, music, MP3, iPods, games, gambling and online dating. Take-up for digital TV receivers in Australia has improved considerably since broadcasts began in 2001. However, by mid-2005 digital TV was still only a niche medium with a penetration of only 820,000 digital TV receivers. While DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary TV is being introduced in some developed markets around the world, progress in Australia is very slow. Telstra will certainly pull out all stops to make life as difficult as possible for potential DSL TV players; however, with the new access charges, wholesale facilities such as ULL Noun 1. Ull - (Norse mythology) one of the Aesir known for his beauty and skill with bow and skis; son of Sif and stepson of Thor Ullr Norse mythology - the mythology of Scandinavia (shared in part by Britain and Germany) until the establishment of and line-sharing are looking more interesting by the day. Video-on-Demand (VoD) exhibits good potential on the new information and entertainment superhighways, but the vested interests involved are making it very difficult to come up with workable models. With mobile TV becoming available the industry has been looking at new technologies to deliver such services in a more efficient way. Broadband TV - IPTV With the arrival of the Internet, content once again became important and video-based applications were revived for delivery over the Internet. The file-sharing features of the Internet created the success of Napster. Similar peer-to-peer file-sharing initiatives show that multimedia file sharing Copying files from one computer to another. See peer-to-peer network, file sharing protocol and file and printer sharing. remains a key application. More specifically, multimedia file sharing can be seen as a subset of webcasting, of which streaming data/audio/video and VoD are other components. New DSL-based-broadband networks in Australia are now rapidly moving into triple play business models, delivering voice, data and video services. DSL TV is one of the emerging disruptive technologies. Mobile Content and Mobile TV During the 1990s the three Australian mobile operators refused to link their networks so as to allow seamless SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. over their networks. In July 1999 Telstra surprised the industry by initiating discussions to interconnect the SMS services from Telstra, Optus and Vodafone. This resulted in an unprecedented boom in SMS and the arrival of service providers such as BlueSkyFrog, Mobile Messenger, Communicator, Red Oxygen and permission-based content providers such as Coca Cola Noun 1. Coca Cola - Coca Cola is a trademarked cola Coke cola, dope - carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States) and Pepsi. We provide an overview of the key players and their services. While the content market for mobile operators has never taken off, the real game seems to be strategic positioning for the wireless broadband market. Also included are scenario forecasting models. As an extension of the immensely popular SMS service, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. was aimed at providing longer text messages, in addition to music and pictures, it also allows for the sending of messages to multiple recipients. Launched in Australia in 2001, it has failed to take off. Elements of MMS will be introduced into other technologies, similar to where WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. ended up. The current technology - and more importantly its business models - don't yet stack up. The same applies to the mobile TV technology -possibly a great engineering feat, but where is the business model? Media reforms in Australia Mass media has become the greatest form of mass communication, and in many ways the TV is the key conduit for reaching the general population. The potential to influence people's views and opinions is enormous, and accordingly a raft of laws exists to regulate what is actually broadcast in Australia, and who is in control of those broadcasts. Media reforms have been addressed on many occasions during the past decade, but, with full control of the Senate, the government gave it another go in 2005. However, in November 2005 the Minister for Communication, Helen Coonan, put it in the too-hard basket again for 2006. Companies Mentioned: -BigPond Media -Sensis -IPTV -Telstra -M2B World -VOD Pty Ltd -Movies Online Ltd/Reeltime -Anytime -Crank TV -ROO Media -iceguide -TiVo -Hobbyists -Foxtel's -Austar -TiVo -Sky -News Corp -Homeplug For more information visit http://www.researchandmarkets.com/reports/c46558 |
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