Research and Markets: Identify the Trends & Consumer Behaviours of the Japanese Mobile Commerce Market.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c39729) has announced the addition of The Future of Mobile Commerce in Japan to their offering. In this report, 'The Future of Mobile Commerce in Japan', the author has defined mobile commerce as online and offline commercial activities related to finance, marketplace and marketing via mobile devices. The report is focusing on trends, players and consumer behavior in the mobile commerce market of Japan. The report is useful for mobile carriers who seek new income sources in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe Europe (y  r`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). and East
Asia East AsiaA region of Asia coextensive with the Far East. East Asian adj. & n. and other matured markets, as well as other interest groups, including companies such as financial institutions, e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. companies and content providers who want to break into the mobile commerce market. This report includes six chapters. The first chapter analyzes the market environment when the mobile commerce was launched. The second chapter studies three groups of Japan's mobile commerce including M-Finance, M-Marketing, and M-Marketplace, based on the classification determined by previous analysis of ROA ROA See: Return on assets ROA See: Right of accumulation ROA See return on assets (ROA). Group. The third chapter examines strategies, current development and future direction of Japan's mobile carriers in each segment of mobile commerce. While the fourth chapter presents the current and future direction of security technology and services, the factors supporting mobile commerce, the fifth chapter identifies user trends, response, and flaws of this technology by studying end-user (job) end-user - The person who uses a computer application, as opposed to those who developed or support it. The end-user may or may not know anything about computers, how they work, or what to do if something goes wrong. behaviors. Finally, the sixth chapter provides a forecast and identifies barriers and drivers for further development of mobile commerce. Target Readers The report is useful for mobile carriers who seek new income sources in North America, Europe, and East Asia and other matured markets, as well as companies such as financial institutions, e-commerce companies and content providers who want to break into the mobile commerce market. It is also useful to other interest groups such as solution providers, security solution companies and device manufactures in designing and implementing their future business plans. Methodology For this report, the author carried out secondary research and interviews with related companies. In addition, a survey on end-users was conducted independently in order to monitor user response and attitudes towards mobile commerce. Topics Covered Executive Summary 1. CONCEPT AND BACKGROUND OF MOBILE COMMERCE 1-1 Concept of Mobile Commerce 1-2 Background of Mobile Commerce and Analysis on Market Environment 2. ANALYSIS ON MOBILE COMMERCE SERVICE 2-1 M-Finance 2-2 M-Marketplace 2-3 M-Marketing 3. SECURITY TECHNOLOGY SUPPORTING MOBILE COMMERCE 3-1 Biometrics 3-2 Remote Lock 3-3 Public Key Infrastructure 3-4 Future Direction of Security Function and New Technology 4. ANALYSIS ON PLAYERS 4-1 NTT DoCoMo 4-2 KDDI 4-3 Vodafone (SoftBank Mobile) 5. USER RESPONSES 5-1 Usage of Mobile Commerce Service 5-2 Frequency of Mobile Commerce Usage 5-3 Purchased Products and Service Trends 5-4 Access Route to M-Marketplace 5-5 Amount of Money Spent on M-Marketplace 5-6 Payment for Mobile Shopping 5-7 Barriers to Mobile Commerce 6. FUTURE DIRECTION AND SUGGESTIONS 6-1 Barriers to Mobile Commerce 6-2 Drivers behind Mobile Commerce 6-3 Projection on Mobile Commerce Market Size 6-4 Suggestions List of Tables List of Figures Summary As the mobile market matures and service provider competition intensifies, mobile carriers cannot realize sustainable development Sustainable development is a socio-ecological process characterized by the fulfilment of human needs while maintaining the quality of the natural environment indefinitely. The linkage between environment and development was globally recognized in 1980, when the International Union only with mobile communications revenue in Japan. Accordingly, they strive to create new business models by combining mobile industry with others, accelerating mobile convergence. Among others, mobile commerce is emerging as a concept, which has the biggest potential to help generate substantial profit for mobile carriers. Conventionally, mobile commerce refers to online transactions utilizing mobile devices on mobile network. In Japan, however, the scope of the concept has expanded as mobile payment and marketing are being used in offline transactions. In addition, media mix is playing an increasing role in the commerce industry as mobile phones are combining with conventional media such as TV and radio. Therefore, in this report, mobile commerce is defined as all online and offline commercial activities related to finance, marketplace, and marketing via mobile devices. Companies Mentioned - NTT DoCoMo (NTT Mobile Communications Network, Inc., Japan) Founded in 1991, NTT DoCoMo is a spinoff of Japan's NTT (Nippon Telegraph and Telephone Corporation) which provides wireless services, including cellular, paging, satellite and maritime and in-flight telephone services. - KDDI KDDI Corporation (TYO: 9433 ) is a Japanese telecommunication operator formed in October 2000 through the merger of DDI Corp., KDD Corp., and IDO Corp.[1] KDDI provides mobile cellular services using both the au/kddi (au by KDDI) and the Tu-Ka/kddi (TU-KA by KDDI) - Vodafone (SoftBank Mobile SoftBank Mobile Corp.(ソフトバンクモバイル株式会社), previously as Vodafone K.K.(also known as Vodafone Japan) and J-Phone ) For more information visit http://www.researchandmarkets.com/reports/c39729 |
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