Research and Markets: Examine the Bagged Salad and Salad Dressings Market in the United States 2008: Including an Analysis of Innovators and Leading Companies.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/b9ad3f/bagged_salad_and_s) has announced the addition of the "Bagged Salad and Salad Dressings in the United States 2008" report to their offering.

In recent years, the demand for healthy, convenient, and tasty food continues to rise. The sustainability trend is also serving to drive interest in natural, unprocessed food, such as raw greens sold in packaged salads. These are among the primary factors currently driving sales in the packaged salad market.

This report provides a comprehensive analysis of the packaged salad market from both an industry and consumer perspective. This report provides a detailed analysis of questions such as:

- How big is this market and how will it grow?

- What is the impact of food safety scares on sales for packaged produce and dressings?

- What trends are important to this market and how manufacturers can best exploit these trends?

- What is driving growth in the key players and what obstacles do these players face?

- How can manufacturers partner with other industries to drive sales and usage?

- Who is using these products and how?

- What groups are heavy users and how can manufacturers attract those who are not?

Key Topics Covered:

- Market at a glance
- Market Size and Forecast
- Competitive Context
- Overall Segment Performance
- Segment Performance - Packaged Salads
- Segment Performance - Salad Dressings and Toppers
- Retail Channels
- Market Drivers
- Leading Companies
- Brand Share - Packaged Salads
- Brand Share Salad Dressings
- Innovation and Innovators
- Advertising and Promotion
- Packaged Salads Usage and Consumption
- Types of Salad and Packaged Greens Used
- Salad Dressing Usage and Consumption
- Attitudes and Motivations

Companies Mentioned:

- Kraft Foods Inc. (U.S.A.)
- Fresh Express Incorporated
- Unilever USA
- U.S. Bureau of Labor Statistics
- U.S. Department of Agriculture
- Clorox Company , The
- Dole Food Company Inc.
- T. Marzetti Company
- Wal-Mart Stores (USA)
- Chiquita Brands International, Inc
- Lancaster Colony Corporation
- Litehouse Foods Inc.
- Sunkist Growers, Inc.
- Whole Foods Market Inc
- Food and Drug Administration
- Food Marketing Institute
- Newman's Own Inc.
- Produce Marketing Association
- McCormick & Company, Inc.
- River Ranch Fresh Foods LLC
- American Dietetic Association (ADA)
- YouTube, Inc.
- Atkins Nutritionals, Inc.
- Trader Joe's Company Inc
- McDonald's Corporation
- Yum! Brands Inc.
- U.S. Bureau of the Census
- Costco Wholesale Corporation
- Masterfoods USA Inc
- Natural Selection Foods
- HJ Heinz Company
- Pfeiffer
- Signature Brands LLC
- Organic Trade Association
- Food Products Association
- Private Label Manufacturers Association (PLMA)
- International Food Information Council Foundation (IFIC)
- Grocery Manufacturers Association (GMA)
- International Fresh-Cut Produce Association (IFPA)
- United Fresh Fruit & Vegetable Association

For more information visit http://www.researchandmarkets.com/research/b9ad3f/bagged_salad_and_s.