Research and Markets: Commercialising Innovation for Food and Health Marketing.

Business Editors

DUBLIN, Ireland--(BUSINESS WIRE)--April 22, 2004

Research and Markets (http://www.researchandmarkets.com) has announced the addition of Commercialising Innovation: The Food and Health Marketing Handbook to their offering.

Commercialising Innovation: The Food and Health Marketing Handbook provides a strategic summary of the last ten years of functional foods. The Food and Health Marketing handbook identifies the success factors:

-- The five strategies to enter the market

-- The four factors for successful brand positioning

And introduces the Functional Foods Marketing Model illustrated with 20 fully analysed case studies. In a competitive world how do you take your technology to market so that it's your product that wins at the point of purchase? This Handbook tells you how to get the best out of the science and the health benefits of your ingredients or products. It uses a wealth of detailed case studies, market data and consumer research to help you create success. The Handbook presents several proven practical tools:

-- The Hi-Tech, Hi-Touch, Science Push or Consumer Pull model

-- The Functional Foods Marketing Model

-- The Five Strategies

-- The Four Factors of Success

Used together they enable you to:

-- Develop your strategy

-- Identify your target consumer groups

-- Develop the best-possible positioning for your brand

-- Develop an integrated communications strategy

Printed in full colour, The Food and Health Marketing Handbook includes:

-- Twenty-two detailed case studies with a new case study available

online every month!

-- Fifty charts, figures and tables in full colour

-- Over 60 full colour illustrations of products and advertisements

-- A summary of the key points at the end of each chapter. The option

for an Enterprise wide electronic subscription to this handbook

provides your organisation a PDF file which can be used by every

member of your organisation and will also provide you with a

password for an unlimited number of people to access the new case

studies made available each month.

For more information visit http://www.researchandmarkets.com/reports/c1414