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Research and Markets: Built In Appliances Distribution and Brand Image in Hungary.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c20613) has announced the addition of Built in Appliances Distribution and Brand Image in Hungary to their offering

This report provides a qualitative and quantitative study of the distribution of built-in appliances in Hungary as well as an analysis of the trade satisfaction of the main brands of built-in appliances present in the Hungarian market. The research includes an overview of the kitchen furniture market providing data on the supply and trade of kitchen furniture, consumption and international trade.

Distribution flows of built-in appliances (supply and sales) are analysed by customer type (appliance A stand-alone hardware device or software environment dedicated to a specific task. See hardware appliance and software appliance.  chains, kitchen furniture retailers, kitchen manufacturers, wholesalers).

As far as the products are concerned, the report provides a breakdown by type (hobs, ovens, hoods, dishwashers, refrigerators) in a sample of companies, with rankings of the main brands.

The analysis of brand image is based on strong and weak characteristics pointed out for each built-in appliances' brand according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the following criteria: frequency/easy approach with supplier, front staff professionalism professionalism

the upholding by individuals of the principles, laws, ethics and conventions of their profession.
, punctuality Punctuality
Fogg, Phileas

completes world circuit at exact minute he wagered he would. [Fr. Lit.: Around the World in Eighty Days]

Gilbreths

disciplined family brought up to abide by strict, punctual standards. [Am. Lit.
 in delivering, after sales technical assistance, price, aesthetic qualities of the product/design, wide range of products and models, innovation, brand fame/advertising, availability of merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 material.

The research is based on interviews with commercial firms operating in the built-in appliances segment (retailers, built-in appliance wholesalers/importers, buying groups, kitchen furniture manufacturers, (kitchen) furniture retailers, large appliances chains, large furniture chains, associations, media).

Addresses of retailers, manufacturers and other companies are also provided.

Among the covered products: built-in appliances, kitchen furniture, cooking appliances (hobs, ovens), hoods, dishwashing machines, refrigerators.

Companies mentioned:

- Bosch/Siemens

- Electrolux

- Whirlpool whirlpool, revolving current in an ocean, river, or lake. It may be caused by the configuration of the shore, irregularities in the bottom of the body of water, the meeting of opposing currents or tides, or the action of the wind upon the water.  

- Miele

For more information visit http://www.researchandmarkets.com/reports/c20613
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 12, 2005
Words:279
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