Research and Markets: Breakfast Cereals Market Report 2004.DUBLIN, Ireland -- Breakfast Cereals This is a list of breakfast cereals. Many cereals are trademarked brands of large companies such as Kellogg's, General Mills, Malt-O-Meal, Nestlé, The Quaker Oats Company, and Post Cereals, but similar equivalent products are often sold by other manufacturers and as store own Are Found in around 90% of the UK's Homes Research and Markets (http://www.researchandmarkets.com) has announced the addition of Breakfast Cereals Market Report 2004 to their offering. This report provides an analysis of the UK market for Breakfast Cereals. Information provided includes: - Market Definition - Market Size - Industry Background - Competitor Analysis Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. Created by Michael Porter competitor analysis focuses on four key aspects: competitor's objectives, competitor's assumptions, - Strengths, Weaknesses, Opportunities and Threats - Buying Behaviour - Current Issues - The Global Market - Forecasts - Company Profiles Breakfast cereals are an integral part of the British diet and a key sector of the grocery market. Indeed, breakfast cereals are found in around 90% of the UK's homes. Since the end of the Second World War, the market has experienced consistent growth and annual sales now amount to over GBP GBP In currencies, this is the abbreviation for the British Pound. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 1bn. However, in recent years, consumption has begun to slip, largely due to increasing demand for convenient snack products from time-pressured consumers. The ready-to-eat (RTE (1) See runtime engine. (2) (Real-Time Executive) The operating system used in the HP 1000 series. See HP 1000. ) sector, composed of a wide variety of products from cornflakes cornflakes Noun, pl a breakfast cereal made from toasted maize cornflakes npl → copos mpl de maíz; cornflakes mpl to muesli mues·li n. A mixture of usually untoasted rolled oats and dried fruit, often used as a breakfast cereal. [German dialectal, diminutive of German Mus, mush, from Middle High German and accounting for around 95% of sales by value, has been the worst affected area. By contrast, sales of hot cereals, such as porridge, have taken off. The launch of instant microwaveable products, which exploit the trend towards snacking and the demand for easily prepared foods, has driven this growth. However, parts of the RTE sector continue to flourish as a result of the other major phenomenon affecting the market -- growing consumer interest in foods, which are healthy as well as flavoursome. Sales of products marketed as being organic or healthy are growing strongly, while the adult indulgence sector is also performing robustly. These areas are dominated by variants of existing well-known brands rather than entirely new products. However, the staples sector, consisting of iconic i·con·ic adj. 1. Of, relating to, or having the character of an icon. 2. Having a conventional formulaic style. Used of certain memorial statues and busts. brands such as Kellogg's Corn Flakes corn flakes pl.n. A crisp, flaky, commercially prepared cold cereal made from coarse cornmeal. and Weetabix, has been hit by the rise of alternative products. In particular, sales of cereal bars are growing at a phenomenal rate as a host of new products lure consumers away from traditional cereals. Consumption of cereals is also being adversely affected by the trend towards skipping breakfast entirely. Yet the growth of the cereal bar sector is not entirely bad news for the industry, as cereal firms such as Weetabix, W. Jordan and Kellogg's have launched many of the best-selling brands in this area. In terms of corporate activity, the most striking development of the past 2 years was the takeover of Weetabix, the last UK-owned major cereal manufacturer, by US venture capitalists Hicks Hicks , Edward 1780-1849. American painter of primitive works, notably The Peaceable Kingdom, of which nearly 100 versions exist. , Muse, Tate & Furst in November 2003. Although Weetabix had been performing well, with its core band overtaking Kellogg's Corn Flakes as the best selling cereal in the UK in 2002, the increasing costs of developing and marketing new products suggested that it might struggle to compete with the giants of the market -- Kellogg's and Cereal Partners, which is jointly owned by Nestle and General Mills  This article or section may contain a proseline.Please help [ convert this timeline] into prose or, if necessary, a . -- in the future. Indeed, the vast amounts spent on marketing and advertising are likely to continue to deter new entrants into the main sectors of the market. The demand for convenience products and the growing awareness of the connection between diet and health will continue to affect the market over the next 5 years, with sales showing little growth. However, the expansion of premium-priced and organic products and continued strong sales in the children's sector should help offset the increasing drift away Verb 1. drift away - lose personal contact over time; "The two women, who had been roommates in college, drifted apart after they got married" drift apart from staples towards cereal bars and other convenience breakfast foods. It is also difficult to believe that the cereal bar market can continue to grow at the rapid pace seen in recent years. In addition, the overall cereals market has the potential to grow at more robust rates than we are forecasting if the manufacturers step up new product activity and exploit the market's natural advantages of convenience, versatility and potentially healthy attributes. For more information visit http://www.researchandmarkets.com/reports/c4270 |
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