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Research and Markets: BDRC Middle East Business Guest Survey 2004.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles.  -- The BDRC BDRC Birth Defect Research for Children, Inc.  Middle East Business Guest Survey 2004 is an invaluable tool that monitors the strength of hotel brands in six Middle East countries - Egypt, Jordan, Kuwait, Oman, Saudi, and UAE (Uninterruptible Application Error) The name given to a crash in Windows 3.0. In subsequent versions of Windows, a crash was called a "General Protection Fault," "Application Error" or "Illegal Operation." See crash in Windows and abend.  

Research and Markets (http://www.researchandmarkets.com) has announced the addition of BDRC Middle East Business Guest Survey 2004 to their offering.

This is the only document available that monitors strength of hotel brands in Middle East (comprising of 6 markets - Egypt, Jordan, Kuwait, Oman, Saudi, and UAE). It provides:

-Detailed measure of awareness (unaided un·aid·ed  
adj.
Carried out or functioning without aid or assistance: made an unaided attempt to climb the sheer cliff.
 & prompted), usage and preference of major Middle East brands amongst business stayers.

-Image perception of the major hotel brands.

-Insight into development of the market size & changes in booking & travel behaviour.

-Invaluable tool for groups present in the Middle East, those who want to expand into it and for investment firms with interest in the hotel market.

-Back data for 4 years.

-Based on 505 interviews with Middle Eastern business stayers.

Report Contents:

Business Travel and Characteristics

Hotel Selection Process

Hotel Loyalty/Frequency Programmes

Airlines/Credit Cards

The Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 and Hotel Websites

Leisure Stays by Business Guests

Hotel Brand Performance

Brand Awareness and Usage

Brand Preference

The Hotel Brand Ranking Index

Summary of Brand Performance by Individual Market

Brand Attribute Importance & Imagery Perceptions

Brand Profiles

For more information visit http://www.researchandmarkets.com/reports/c5022
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 17, 2004
Words:223
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