Research and Markets: BDRC Italian Business Guest Survey 2004.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- The BDRC BDRC Birth Defect Research for Children, Inc. Italian Business Guest Survey 2004 is an Invaluable Tool That Monitors Strength of Hotel Brands in Italy Italy (ĭt`əlē), Ital. Italia, officially Italian Republic, republic (2005 est. pop. 58,103,000), 116,303 sq mi (301,225 sq km), S Europe. Research and Markets (http://www.researchandmarkets.com) has announced the addition of BDRC Italian Business Guest Survey 2004 to their offering. This report is the only document available that monitors strength of hotel brands in Italy. It provides: -Detailed measure of awareness (unaided un·aid·ed adj. Carried out or functioning without aid or assistance: made an unaided attempt to climb the sheer cliff. & prompted), usage and preference of over 51 brands amongst business stayers. -Image perception of the major hotel brands. -Insight into development of the market size & changes in booking & travel behaviour. -Invaluable tool for groups present in Italy, those who want to expand into it and for investment firms with interest in the hotel market. -Back data for over 10 years. Based on 304 interviews with Italian business stayers. Report Contents: Background and Topline Brand Performance Summary Section A MARKET SIZING Section B BUSINESS REPORT Nature of Business Travel The Hotel Reservation Process The Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Hotel Loyalty Programmes Business Travel Marketing Partners Leisure Stays by Business Guests Special Topics - Breakfast Location, Hotel Advertising, Loyalty Cards (general) Hotel Brand Performance Brand Awareness and Usage Brand Preference Brand Attribute Importance and Imagery Perceptions Italian Brand Ranking Index Section C BRAND PROFILES Individual Performance Review of Key Hotel Brands For more information visit http://www.researchandmarkets.com/reports/c5021 |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion