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Research and Markets: BDRC Benelux Business Guest Survey 2004.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles.  -- The Benelux Be·ne·lux  

An economic union of Belgium, the Netherlands, and Luxembourg, originally established as a customs union in 1948.

Noun 1.
 Business Guest Survey 2004 is an Invaluable Tool That Monitors Strength of Hotel Brands in Benelux

Research and Markets (http://www.researchandmarkets.com) has announced the addition of BDRC BDRC Birth Defect Research for Children, Inc.  Benelux Business Guest Survey 2004 to their offering.

This is the only document available that monitors strength of hotel brands in Benelux. It provides:

-- Detailed measure of awareness (unaided un·aid·ed  
adj.
Carried out or functioning without aid or assistance: made an unaided attempt to climb the sheer cliff.
 & prompted), usage and preference of over 50 brands amongst business stayers.

-- Image perception of the major hotel brands.

-- Insight into development of the market size & changes in booking & travel behaviour.

-- Invaluable tool for groups present in Benelux, those who want to expand into it and for investment firms with interest in the hotel market.

-- Back data for over 10 years.

-- Based on 405 interviews with Benelux business stayers.

Report Contents:

Background and Topline Brand Performance Summary

Section A

MARKET SIZING

Business Report

BUSINESS REPORT

Nature of Business Travel

The Hotel Reservation Process

The Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 

Hotel Loyalty Programmes

Business Travel Marketing Partners

Leisure Stays by Business Guests

Special Topics - Breakfast Location, Hotel Advertising, Loyalty Cards (general)

Hotel Brand Performance

Belgium Brand Awareness and Usage

Belgium Brand Preference

Netherlands Brand Awareness and Usage

Netherlands Brand Preference

Benelux Overview Charts on Hotel Brand Performance

Brand Attribute Importance and Imagery Perceptions

Benelux Brand Ranking Index

Section C

BRAND PROFILES

Individual Performance Review of Key Hotel Brands

For more information visit http://www.researchandmarkets.com/reports/c5018
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 16, 2004
Words:234
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