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Research and Markets: 'Analyzing Apple: iPhone Summer Heat' - Largest and Most Successful Consumer Electronics Introduction Ever.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c67381) has announced the addition of "Analyzing Apple: iPhone Summer Heat" to their offering.

By any measure, Apple Inc.'s iPhone has been a smash hit Noun 1. smash hit - an unusually successful hit with widespread popularity and huge sales (especially a movie or play or recording or novel)
megahit, blockbuster
. By our calculation, the iPhone launch was the largest and most successful consumer electronics introduction ever done, exceeding other notable events such as the launch of the Sony BetaMax video recorder See DVR, DVD-R and DVD drives. , Microsoft's Windows 95, and the XBox 360. And consumer acceptance has been dramatically positive as well, with iPhone owners raving rav·ing  
adj.
1. Talking or behaving irrationally; wild: a raving maniac.

2. Exciting admiration: a raving beauty.

n.
 about the device.

This report, "Analyzing Apple: iPhone Summer Heat", looks at the initial business results from Apple's iPhone launch and Q3 earnings call. We use the information and our extensive models of Apple's business to project what's in store for Apple investors through the rest of this year and next, now that the iPhone launch is behind us.

"Analyzing Apple: iPhone Summer Heat" is more than a report; it's part of an ongoing series of information, graphs, presentations, and projections. In this report, you'll receive not only our latest thinking from the Q3 earnings call, but also our projections for the upcoming Leopard release and the new iPods in Apple's product pipeline. This report includes quarter-by-quarter projections and analysis of Apple's business through the end of fiscal 2009, including both unit and revenue projections for iPods, iPhones, Apple TV, and other Apple products. It includes graphics dramatically illustrating Apple's growing emphasis on new product lines. Analyzing Apple also includes both Keynote keynote /key·note/ (ke´not) in homeopathy, the characteristic property of a drug that indicates its use in treating a similar symptom of disease.  and PowerPoint presentations of the materials as well as a spreadsheet spreadsheet

Computer software that allows the user to enter columns and rows of numbers in a ledgerlike format. Any cell of the ledger may contain either data or a formula that describes the value that should be inserted therein based on the values in other cells.
 containing all the figures presented, so that you can do your own analysis of the data.

The author publishes this report series, Analyzing Apple, to help you, the investor, make sense out of these moves and make money at the same time. In this six times a year series, the author separates hype hype 1   Slang
n.
1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.

2.
 from reality providing insights into how Apple runs its business, why it keeps so much information away from the public, and what changes we see coming. We'll take our more than 30 years of experience in high technology, software, marketing, and business, use it to pick apart the drivers behind Apple's plans, and then translate those plans back into figures and charts that ordinary people can grasp. We believe that these reports will be in-depth business forecasting for the rest of us (abuse) for The Rest Of Us - (From the Macintosh slogan "The computer for the rest of us") 1. Used to describe a spiffy product whose affordability shames other comparable products, or (more often) used sarcastically to describe spiffy but very overpriced products.

2.
 that don't live and breathe Wall Street.

Key topics covered:

* What's Changed Since June

* Apple's Post-iPhone Pipeline

* New and Old Cash Cows Cash Cow

1. One of the four categories (quadrants) in the BCG growth-share matrix that represents the division within a company that has a large market share within a mature industry.

2.
 

* Future profits from today's investments

* What These Changes Mean

* Apple's Transformation

* Consumers Reshape Apple's Calendar

* Apple's Deferred Revenue Smooths FY2008 Results

* But iPhone and Apple TV Will Add Billions Nonetheless

* Consumer Electronics Dominate Apple's Future

* What These Changes Mean

For more information visit http://www.researchandmarkets.com/reports/c67381
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Sep 4, 2007
Words:466
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