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Research and Markets: Provides Extensive Data and Insightful Analysis on the Quick-Service Restaurant Market, with Particular Emphasis on the Attitudes and Behaviors of QSR Customers.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c21642) has announced the addition of Understanding the Quick Service Restaurant Market and Its Customers to their offering

The report "Understanding the Quick-Service Restaurant Market and Its Customers" is a consumer research-based report that provides detailed coverage of leaders in the casual dining restaurant segment. This debut report includes extensive data and insightful analysis on the quick-service restaurant market, with particular emphasis on the attitudes and behaviors of QSR customers. Additional insights on 22 leading QSR chains are featured in detailed chain profiles. Any significant changes in consumer attitudes toward these chains as compared with prior years are highlighted, along with general consumer attitudinal changes in the quick-service restaurant market.

An In-Depth Look at 22 Major Quick-Service Restaurant Operators

Understanding the Quick-Service Restaurant Market and Its Customers profiles 22 leading quick-service restaurant chains and provides comparisons between chains. The analysis presented illuminates three key areas:

1. Customer Demographics

The primary customers of each chain are profiled, along with detailed customer demographics, including gender, age, household income and marital status.

2. Attribute Ratings by Demographic and User Type

Key attribute ratings are evaluated by demographic and user type for each of the 22 chains and are presented in a variety of ways, such as usage level, gender and age comparisons.

3. Consumer Usage Patterns

This report examines purchase behaviors, such as top main meal items, usage by daypart and type of dining occasion.

Other Profiled Information

Each chain profile provides additional key data, such as:

- System Characteristics

Past three years' U.S. and international sales and number of units, company-owned vs. franchised counts and average sales per unit.

- Concept and Menu Position

Concept overview and menu details, including menu item prices and check averages.

Specific Chains Featured:

- Arby's

- Boston Market

- Burger King

- Checkers

- Chick-fil-a

- Church's

- Domino's Pizza

- Hardee's

- Jack in the box

- KFC

- Little Caesars

- McDonald's

- Papa John's Pizza

- Papa Murphy's Pizza

- Pizza Hut

- Popeyes

- Rally's

- Schlotzsky's

- Sonic

- Subway

- Taco Bell

- Wendy's

For more information visit http://www.researchandmarkets.com/reports/c21642
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 29, 2005
Words:341
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