Printer Friendly

Research and Markets: Pantene Case Study: Brand Renovation Driven by Innovative Research and Proctor & Gamble's Reorganization of the Pantene Range.

DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/2b7946/pantene_case_study) has announced the addition of the "Pantene Case Study: brand renovation driven by innovative research" company profile to their offering.

Pantene Case Study: Brand Renovation Driven by Innovative Research and Proctor A person appointed to manage the affairs of another or to represent another in a judgment.

In English Law, the name formerly given to practitioners in ecclesiastical and admiralty 
 & Gamble's Reorganization of the Pantene Range

Pantene relaunched its haircare range globally in June 2010 amid a flattening haircare market and falling market share. The brand undertook a thorough research project aimed at contextualizing the 'bad hair day'. Findings from the research allowed Pantene to gain a better understanding of the perceived importance of healthy hair, as well as help improve the brand's creative executions

Key reasons to purchase this title

* Stimulate ideation ideation /ide·a·tion/ (i?de-a´shun) the formation of ideas or images.idea´tional

i·de·a·tion
n.
The formation of ideas or mental images.
 and invigorate in·vig·or·ate  
tr.v. in·vig·or·at·ed, in·vig·or·at·ing, in·vig·or·ates
To impart vigor, strength, or vitality to; animate: "A few whiffs of the raw, strong scent of phlox invigorated her" 
 brands by learning from industry leading examples with supporting consumer, product and market insight data

* Enhance your market positioning and concept development efforts. In doing so, reduce risk for new product launches and increase the chances of success

Analysis

* Masstige haircare products have been adversely affected by the economic downturn

* Value-for-money is a key consideration in consumers' choice of haircare products

* The recession-induced 'trading down' effect was evident in the haircare category

* Private label threat in personal care is small but imminent

* Pantene's market share slipped during the recession

* Pantene is a top-selling drugstore brand in the US

* Lower-priced shampoos have chipped away at Pantene's market share

* Pantene undertook thorough product and consumer analysis in order to win back customers

* A comprehensive consumer research effort sought to demystify de·mys·ti·fy  
tr.v. de·mys·ti·fied, de·mys·ti·fy·ing, de·mys·ti·fies
To make less mysterious; clarify: an autobiography that demystified the career of an eminent physician.
 the 'bad hair day'

* Proctor & Gamble reorganized re·or·gan·ize  
v. re·or·gan·ized, re·or·gan·iz·ing, re·or·gan·iz·es

v.tr.
To organize again or anew.

v.intr.
To undergo or effect changes in organization.
 the Pantene range to cut through the 'wall of white'

* Consumer research findings helped inform the brand's new advertising campaign

* Compare and contrast: TRESemm

* Conclusion and implications

For more information visit http://www.researchandmarkets.com/research/2b7946/pantene_case_study

Source: Datamonitor
COPYRIGHT 2010 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2010 Gale, Cengage Learning. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Aug 23, 2010
Words:389
Previous Article:Research and Markets: Automotive Electric & Electronics Systems Report.
Next Article:Research and Markets: A Non-Engineer's Guide to Electric Vehicles - Guide to the Terms and Concepts.
Topics:

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters