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Research and Markets: Masco Corporation - SWOT Framework Analysis.

DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/193973/masco_corporation) has announced the addition of the "Masco Corporation - SWOT Framework Analysis" company profile to their offering.

SWOT Analysis SWOT Analysis

A tool that identifies the strengths, weaknesses, opportunities and threats of an organization.
 is a strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.  tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable fa·vor·a·ble  
adj.
1. Advantageous; helpful: favorable winds.

2. Encouraging; propitious: a favorable diagnosis.

3.
 and unfavorable to achieving that objective.

The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories:

Internal factors - The strengths and weaknesses internal to the organization. External factors - The opportunities and threats presented by the external environment.

The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organizations objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic mac·ro·ec·o·nom·ics  
n. (used with a sing. verb)
The study of the overall aspects and workings of a national economy, such as income, output, and the interrelationship among diverse economic sectors.
 matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix.

SWOT analysis is just one method of categorization and has its own weaknesses. For example, it may tend to persuade companies to compile lists rather than think about what is really important in achieving objectives. It also presents the resulting lists uncritically and without clear prioritization so that, for example, weak opportunities may appear to balance strong threats.

Key Topics Covered:

* A. Executive Summary

* B. A Brief Profile of the Company

* C. SWOT Framework Analysis

* C.1 Strengths to Build Upon

* C.2 Weaknesses to Overcome

* C.3 Opportunities to Exploit

* C.4 Threats to Overcome

* D. Glossary A term used by Microsoft Word and adopted by other word processors for the list of shorthand, keyboard macros created by a particular user. See glossaries in this publication and The Computer Glossary.  of Terms

For more information visit http://www.researchandmarkets.com/research/193973/masco_corporation
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Publication:Business Wire
Date:Jun 30, 2010
Words:331
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