Research Study Reveals Consumers Have Specific Needs for Cleaning the Bathroom.Consumers Say They Need Two Types of Bathroom Cleaners: Quick Clean and Deep Clean SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- X-14[R], a provider of trusted bathroom cleaning products, recently learned through a consumer study that consumers want special cleaning products for the bathroom, and it is introducing a redesigned line of products to better meet those needs. The brand's research shows consumers feel cleaning the bathroom is different than cleaning any other room in the house - specifically, the bathroom has distinct cleaning challenges. The research also reveals that consumers do two types of cleaning and buy products for both types: quick touch-ups and heavy deep cleaning1. In response to this research, X-14 has redesigned its entire line of bathroom cleaning products: Mold & Mildew mildew, name for certain fungi and protists, for the diseases they cause in various crops, and for the discoloration (and sometimes the weakening and disintegration) they cause in such materials as leather, fabrics, and paper. Stain Remover stain remover n → quitamanchas m inv stain remover n → détachant m stain remover stain n → , Daily Shower Cleaner and Automatic Toilet Bowl Cleaners, as well as its two recent additions, X-14 Foaming Bathroom Cleaner and X-14 Bathroom Cleaner. X-14 Foaming Bathroom Cleaner is twice as effective as the leading aerosol aerosol (âr`əsōl,–sŏl): see colloid. aerosol System of tiny liquid or solid particles evenly distributed in a finely divided state through a gas, usually air. cleaners2 and features the only wide-area foam sprayer on the market, providing greater surface-area coverage and making the task of cleaning faster and easier, and X-14 Bathroom Cleaner, the first-ever combination of oxy and citrus citrus Any of the plants that make up the genus Citrus, in the rue family, that yield pulpy fruits covered with fairly thick skins. The genus includes the lemon, lime, sweet and sour oranges, tangerine, grapefruit, citron, and shaddock (C. maxima, or C. grandis; also called pomelo). in a household cleaning product, beats the leading liquid bathroom cleaners2. The brand is also launching a "how-to"-style Web site that offers consumers advice on how to make the unique cleaning challenges in the bathroom easier to tackle. The new site, thebathroomexpert.com, offers consumers tips on everything from how to deep clean tough mold, mildew and toilets to how to keep showers looking and smelling fresh, education on proper cleaning techniques and tips on bathroom safety. The site also explains how and where to use each of the X-14 products to make bathroom cleaning a simpler task. The Web site caters to consumers' tendency to clean two ways by highlighting the difference between quick and deep cleaning. Deep cleaning is less frequent, involves consumers getting "down on their hands and knees," provides the benefit of having an "ultra-clean" bathroom and includes use of products like soap scum removers and mold and mildew removers1. Quick, "touch-up" cleaning is more frequent, involves a simple spray or wipe (1) To completely erase data from memory or the hard disk. See file wipe. (2) A digital video effect that places one image over another. Although there are a myriad varieties, the classic wipe is a scene transition where the next scene slides horizontally or , is done as often as daily, and provides a benefit of quick maintenance between deep cleanings to keep the bathroom looking and feeling clean. Quick cleaning involves products such as daily shower sprays and automatic toilet bowl cleaners1. "Simply put, X-14 is making bathroom cleaning easier," said Tim Lesmeister, vice president of marketing for WD-40 Company, makers of X-14 products. "The research we conducted proved that consumers need products to meet both their quick- and deep-cleaning needs. So we designed a line of products that do just that, and our new Web site, thebathroomexpert.com, will teach consumers tricks for making cleaning easier." The X-14 line of bathroom cleaning products also includes its Mold & Mildew Stain Remover, which provides the fastest, most complete removal of the mildew stain Stain (microbiology) Any colored, organic compound, usually called dye, used to stain tissues, cells, cell components, or cell contents. The dye may be natural or synthetic. The object stained is called the substrate. 2 and is verified ver·i·fy tr.v. ver·i·fied, ver·i·fy·ing, ver·i·fies 1. To prove the truth of by presentation of evidence or testimony; substantiate. 2. to keep mildew stains This article is about the French commune. For the town in Surrey, England, see Staines. For other uses, see Stain (disambiguation). Stains is a commune in the northern suburbs of Paris, France. It is located 11.6 km. (7.2 miles) from the center of Paris. away for up to two weeks4; Daily Shower Cleaner, which beats leading shower cleaners and is the best tile tile, one of the ceramic products used in building, to which group brick and terra-cotta also belong. The term designates the finished baked clay—the material of a wide variety of units used in architecture and engineering, such as wall slabs or blocks, floor cleaner and best overall cleaner of the products tested3; and Automatic Toilet Bowl Cleaners. WD-40 Company, with headquarters in San Diego, is a global consumer products company dedicated to building brand equities that are first or second choice in their respective categories. The company will leverage and build the brand fortress of WD-40 Company by developing and acquiring brands that deliver a unique high value to end users and that can be distributed across multiple trade channels in one or more areas of the world. WD-40 Company produces multi-purpose lubricants lubricants preparations for the lubrication of passages to reduce frictional injury, e.g. oily preparations, including petroleum jelly, lanolin or water-soluble preparations such as methyl cellulose. , WD-40[R], and 3-IN-ONE[R], the Lava[R] and Solvol[R] brands of heavy-duty hand cleaners, and household products 2000 Flushes[R], X-14[R], Carpet Fresh[R], Spot Shot[R] and 1001[R]. WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $286.9 million in fiscal 2006. Additional information about WD-40 Company can be obtained online at www.wd40.com. (1) Hall & Partners, 2006 (2) Shuster Labs, 2006 (3) Bureau Veritas an institution, in the interest of maritime underwriters, for the survey and rating of vessels all over the world. It was founded in Belgium in 1828, removed to Paris in 1830, and reëstablished in Brussels in 1870. See also: Bureau , 2006 (4) U.S. Testing & Block Drug Company, 2004 |
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