Research Foundation launches CSR project.
The IABC Research Foundation, with sponsorship from DirecTV, has
launched a breakthrough research project on corporate social
responsibility (CSR). The project addresses the challenges faced by
managers who are responsible for communicating about CSR activities to
various audiences. No matter how transparent a corporation may be,
communication about CSR achievements may be seen by skeptical
stakeholders as commercially motivated. In addition, managers sometimes
have a hard time incorporating CSR processes into day to-day activities.
The new study investigates how managers face and resolve these
significant challenges. Preliminary information from the study will be
shared with IABC members later this year; the full study will be
published in 2013.